At Totaljobs Group, we help everyone get the job that best fits their life. Whether it is the next step in their career, or a job to pay the bills - we exist to match lifestyles with livelihoods.  

We play our part by giving people everything they need to find the right job for them in that moment; making jobs work for more people, whatever they do, and however they choose to do it. 

We also have a hybrid approach to working from home and in the office!

We are looking for an experienced eCRM Manager to join the eCommerce team to drive customer retention and loyalty through the B2B eCommerce channel (https://www.totaljobs.com/recruiters).

You will own and develop retention-based email campaigns from concept to completion, understanding the lifecycle of an existing eCommerce customer and use data points to build targeted campaigns to deliver customer and revenue growth.

You'll be part of a creative, hardworking, and friendly team, working in a collaborative and innovative environment with key stakeholders across the business.

What will this role look like on a day-to-day basis? 

• Own and be responsible for the end to end handling of email campaigns: concept, brief, design, build, test, launch, analysis, and optimisation
• Generating landing page content and offers to support email content
• Collaboration with key teams to ensure correct content and consistent messaging is used across channels
• Undertake email performance reporting, drawing actionable insights to help continuously optimise email performance
• Constant test and learn approach, overhauling strategies and implementing your own data-driven ideas
• Work with key stakeholders to develop initiatives to retain, reactivate and increase the lifetime value of customers

Some skills you might have:

We know looking for a new job can be scary, and sometimes the list of skills you are asked for can seem exhaustive. Below are a few of the skills we look for, but please do not be put off applying if you do not have every single one of them!

• Proven track record of managing and developing automated email lifecycle campaigns
• Proven track record of identifying, developing, and managing revenue generating activities
• Strong copywriting skills
• Ability to work in a fast-paced environment, with a very high attention to detail
• Experience of mapping an existing customer journey and alignment of automated campaigns
• Good knowledge of customer behaviour and key trigger points
• Strong understanding of customer data and segmentation
• Strong experience of implementing email best practice
• Understanding of leveraging email against other marketing channels

Benefits and Rewards - How we recognise our employees hard work and talent:

• Holiday - We feel work-life balance is important, so we offer every single one of our employees 29 days holiday a year, plus public holidays.  Everyone also has the option to buy or sell up to three days each year in our Holiday Flex scheme. 
• Family Leave - At TJG we understand that laying the foundations for a smooth start to family leave will also make for an easier transition back to the workplace and subject to qualifying criteria, the benefits under the Company Family schemes are more generous than required under current legislation.
• Pension Scheme - To help our people plan for their future we offer a competitive pension scheme.
• Eye Tests - Every employee receives a voucher which entitles them for a free eye test every year.
• Medical Insurance - All employees are eligible to apply for private medical insurance cover which also includes a digital GP service. 
• Charity- Each Totaljobs Group employee receives x2 additional days off every year to volunteer to charitable causes. We also give our employees the chance to 'give as they earn' meaning they can donate tax-free to a registered charity, and Totaljobs Group will match their contribution up to a value of £10 per month. 

For more information about Totaljobs Group benefits please look at the Totaljobs Group career site. 

Totaljobs Group are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

When you apply for a role with us you will be asked to complete an equal opportunities questionnaire. If you have any questions about this, please feel free to reach out to one of the team.