At Totaljobs Group, we help everyone get the job that best fits their life. Whether it is the next step in their career, or a job to pay the bills - we exist to match lifestyles with livelihoods.  

We play our part by giving people everything they need to find the right job for them in that moment; making jobs work for more people, whatever they do, and however they choose to do it. 

Equal opportunities are important to us. We believe that diversity and inclusion at Totaljobs is critical to our success as a global company, so we want to recruit, develop, and keep the best talent on the market. We encourage applications from everyone, regardless of your background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic. If you require reasonable accommodation in completing this application or interviewing, please let us know. 

We also have a hybrid approach to working from home and in the office!

Working within Demand Generation, you will be part of the team that build creative digital marketing campaigns that engage and educate our B2B customers (hiring managers) about our products and recruitment solutions.  

Reporting to the Lead Generation & Campaign Manager, your role is to design and build advanced ABM email campaigns to acquire, grow and win-back our B2B customers, delivering high quality, high value leads through to the sales team.  

If you are experienced in implementing highly targeted and segmented customer communications, this could be the perfect role for you.

Key accountabilities and decision ownership:

• Design and build sophisticated email marketing campaigns across the entire buying life-cycle to acquire, grow, retain and win-back customers. 

• Optimise based on your own reporting and analysis, implementing a test and learn approach. 

• Undertake email performance reporting, drawing actionable insights to help continuously optimise email performance. 

• Work closely with key stakeholders to ensure email programmes reflect the strategic priorities of the business.  

• Delivery of quality, high value leads to the sales organisation. 

• Be the champion of email communication best practise. 

• Support with the implementation of performance marketing campaigns on an ad-hoc basis.

Key performance indicators/Budget:

•  Contribute to lead volume target of 50k in year. 

• Help drive lead to contract conversion from 11% (2021) to 13% by end 2022. 

• Establish new ways of working to improve processes and ultimately speed up email campaign delivery and accuracy. 

• Be a guardian of our brand and visual identity across all email communications, positively impacting on unprompted brand awareness and positively influencing brand perception. 

• Become experts in – and take ownership for - the end-to-end process of our email campaigns, so that opportunities for improvement can be identified.

Essential skills, know-how and experience:

• Proven track record of managing and developing automated email lifecycle campaigns that contribute to lead generation. 

• Strong understanding of email marketing principles, triggered email campaign testing, and performance optimisation.  

• Experience in implementing highly targeted and segmented customer communications.  

• Experience in reporting and analysis, with the ability to use data to make informed decisions and recommendations.  

• Strong understanding of customer data and segmentation. 

• Strong experience of implementing email best practice. 

• Previous experience of marketing automation systems (Selligent would be advantageous but not essential). 

• Knowledge and understanding of CRM (Salesforce preferably). 

• Experience of working in HTML advantageous.  

• Creative individual, driven and passionate about the customer journey and lifecycle, data and marketing automation.  

• Team player: has a positive attitude with excellent communications skills, able to work collaboratively in different scenarios. 

Benefits and Rewards - How we recognise our employees hard work and talent:

• Holiday - We feel work-life balance is important, so we offer every single one of our employees 29 days holiday a year, plus public holidays.  Everyone also has the option to buy or sell up to three days each year in our Holiday Flex scheme. 
• Family Leave - At TJG we understand that laying the foundations for a smooth start to family leave will also make for an easier transition back to the workplace and subject to qualifying criteria, the benefits under the Company Family schemes are more generous than required under current legislation.
• Pension Scheme - To help our people plan for their future we offer a competitive pension scheme.
• Eye Tests - Every employee receives a voucher which entitles them for a free eye test every year.
• Medical Insurance - All employees are eligible to apply for private medical insurance cover which also includes a digital GP service. 
• Charity- Each Totaljobs Group employee receives x2 additional days off every year to volunteer to charitable causes. We also give our employees the chance to 'give as they earn' meaning they can donate tax-free to a registered charity, and Totaljobs Group will match their contribution up to a value of £10 per month. 

For more information about Totaljobs Group benefits please look at the Totaljobs Group career site. 

When you apply for a role with us you will be asked to complete an equal opportunities questionnaire. If you have any questions about this, please feel free to reach out to one of the team.