Digital Content Manager
- 401 E Pratt St, Baltimore, MD 21202, USA
As the state's primary economic development agency, the Department of Commerce stimulates private investment and creates jobs by attracting new businesses, encouraging the expansion and retention of existing companies, and providing workforce training and financial assistance to Maryland companies. Commerce also promotes the state's many commercial advantages and its outstanding quality of life to spur economic development, international investment, trade and tourism.
State Government Agency Site - Commerce.maryland.gov
Maryland Business Marketing Site - Open.Maryland.gov
Business Pulse Email Newsletter - bit.ly/3759Av3
Are you passionate about marketing, technology and happen to also love the State of Maryland? Then this might be the perfect opportunity for you. We are looking for a Digital Content Manager to join the in-house marketing team at the Maryland Department of Commerce. Our team is focused on building the business brand for the State of Maryland. The marketing and integrated advertising campaign aims to attract businesses to move or expand in Maryland. We are a full-service marketing group that does a little bit of everything.
As the Digital Content Manager, you'd be responsible for digital marketing content - primarily websites and email. This includes keeping sites up to date with accurate information, but also coming up with creative new ways to convey our messages online. Content produced for the web may also be leveraged by the Digital Marketing Manager for social media and/or advertising.
We are looking for someone who has experience producing original content for digital media. You must be eager to learn about the state's advantages and resources available for the business community. While a background in economic development is not required, it will be important to become immersed in the industry to understand how Maryland can stand out against other states/regions as we compete for attention from business owners.
- Bachelor's degree - preferably in Marketing, Communications or related field
- 5 years professional experience
- Strong copywriting, proofreading and editing skills
- Understanding of Content strategy, SEO and User experience design
- Experience managing an email marketing program
- Experience with the following platforms would be a plus: Wordpress, SharePoint, Django, KnackHQ, ArcGIS, Mailchimp, GovDelivery
- General knowledge of how web code works is helpful
The starting salary for this position will be determined based on experience, up to the midpoint of a grade 18 within the state of Maryland salary plan - $70,600.