Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

• To implement winning Brand & Marketing (B&M) strategies within the Personal & Private Banking Segment, Lesotho, that capitalise on market opportunities to acquire and retain clients & enhance segments' commercial value. To develop, monitor and control consistent messaging across all media channels to build long-term brand equity, deliver on the Country strategic objectives, drive brand awareness and promote Standard Lesotho Bank products and services within Lesotho.
• Brief and oversee the production of marketing and advertising communications and campaign material by the Bank's agency and other contracted suppliers to ensure that all concepts and artwork are developed in line with the brand and advertising principles and corporate identity guidelines to ensure that all campaigns are on specification and on brand.
• Brief, monitor and control the production of content by creative agencies and other contracted suppliers or placement on various social media platforms to ensure that all concepts and artwork are developed in line with the brand and advertising principles to drive increase in views and interaction with the Bank's social media platforms.
• Conduct analysis, monitor and report on the performance of the brand on various media platforms.
• Conduct market research to assess the effectiveness of marketing, advertising through digital and media platforms in order to align to best practices and identify opportunities for Personal and Private Banking within Lesotho.
• Contribute to the budgeting process with inputs from the business and manage marketing related expenditure to enable the effective use of allocated funds to contribute to the overall success of the business.
• Design and deliver omnichannel communication and marketing journey initiatives for Personal and Private Banking, Lesotho to achieve and optimise client experience excellence.
• Develop and drive effective merchandise and promotional items for Personal and Private Banking to ensure that they are used to achieve maximum exposure and brand awareness.
• Develop comprehensive go-to market plans in line with Personal & Private Banking requirements and incorporating all marketing, advertising and media activities to drive the achievement of business objectives.
• Drive an agile way of working by ensuring marketing insights are leveraged to deliver brand and marketing competitiveness which will help the final product that will be delivered to market.

Qualifications

• First Degree BCom Marketing | BA Marketing Communication
• Post graduate diploma in Advertising Management | Strategic Marketing
• Honours Degree Marketing, PR or related studies

Experience Required
3-4 years
Demonstrated ability to lead event management with practical experience in conferencing and event marketing management. Experience in leading all Digital Platforms, including the website, ATMs, in-branch videos and all social media platforms to ensure that customers have access to the most up to date information as it relates to products and services.

3-4 years
Experience in advertising, creative briefing, campaign management, and media planning strategies and global best practice.

3-4 years
The role requires an individual with a thorough understanding of effective brand management, ensuring the best public image of the organisation is seen. Understanding of the target customer markets as well as best-platform media channels and touch points. Ability to translate marketing strategies into effective single minded advertising and communication tactics.

Behavioral Competencies:

• Articulating Information
• Checking Details
• Documenting Facts
• Establishing Rapport
• Generating Ideas
• Impressing People
• Inviting Feedback
• Managing Tasks
• Producing Output
• Providing Insights
• Team Working
• Understanding People

Technical Competencies:

• Brand Management
• Brand Reputation Management
• Content Creation and Management
• Digital Content
• Project Management (Project Mgmt)
• Writing and Editing