Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Square is looking for an extraordinary Senior Conversion Rate Optimization Manager to help drive new user growth through our paid performance and lead gen efforts. As a member of the Demand Gen team, you’ll oversee campaign landing page testing globally across all of Square’s campaigns. You’ll work in lock step with people across the business both within the larger Demand Generation team and outside of it. You’ll speak to your test roadmap, methodology, measurement plans, and share insights broadly to influence test plans throughout all surfaces of the web. You will represent the Demand Generation team as a subject matter expert in broad forums that include C-suite executives, Product Marketing Managers, and other web page testing experts that sit on other teams to serve public web pages.

We are looking for a proactive self-starter who has the analytical rigor and marketing instincts to build on the existing foundation of our campaign landing page testing initiatives. This is an excellent role for candidates that have 5+ years of CRO experience, great relationship building skills, analytical rigor, and an ability to independently identify areas of opportunity on our landing pages based on industry best practices, historical data, and business objectives. 

You will have a proven track record of data analysis, landing page testing, and cross functional collaboration. 

You Will:

• Gain an understanding of Square’s product ecosystem, acquisition audiences, and paid performance channel needs and leverage that understanding across everything you do

• Partner with Marketing Analytics to analyze performance at every step of the conversion funnel and lifecycle data in search of new hypotheses with a goal of improving acquisition quality

• Build and execute iterative paid landing page test strategy and analysis to improve important metrics such as CVR (sign up for SaaS, purchase physical product, and lead generation for our sales partners) and ROI

• Design A/B tests with clear problem statements, hypothesis, KPIs, required sample size etc. 

• Make test variants in Contentful independently where possible (i.e., minor changes to existing modules, moving moving modules around, adding/removing existing modules)

• Submit briefs to the Demand Gen creative and design technology teams for more complex builds in Contentful as needed

• Partner with our MarTech team to launch your planned A/B tests in Optimizely 

• QA test and control landing pages to guarantee a seamless experience 

• Find wins and develop processes that can be scaled across products and markets

• Document and communicate insights and next steps to a broad audience ranging from our Demand Gen team, C-suite executives, Product Marketing Managers, and other web page testing experts that sit on other teams to serve public web pages

You Have:

• A BA/BS degree or equivalent practical experience

• At least 5+ years of CRO experience or a combined 5+ years of performance marketing and CRO experience

• Basic HTML, Javascript, CSS and SQL experience

• Experience working with relational databases

• Experience optimizing for lead generation KPIs on landing pages 

• Experience using Optimizely, Google Optimize or other A/B testing tools

• Experience working in a Content Management System (CMS)

• Strong analytical ability and experience designing A/B tests that produce statistically significant results 

• Experience working with  range of teams from creative, tech, analytics, and other web page testers 

• Ability to communicate effectively to senior and executive management; strong written and verbal communication skills that can be tailored to varying internal partners

• Ability to influence across cross-functional stakeholder teams to align priorities and metrics-based goals

• Experience working in a fast paced environment to build strategies and identify opportunities that meet/exceed KPI targets

• Outstanding ability to think creatively, identify and resolve problems

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

• High levels of integrity, autonomy, and self-motivation

• A passion for Marketing; you stay up to date on the industry and changes as they roll out

• Must be a self starter who can hit the ground running with an energetic and willing attitude 

Bonus:

• Experience creating dashboards using analytics tools like Amplitude and Looker 

• Experience working in Contentful and Optimizely 

• Experience balancing various KPIs across different audiences and landing pages, from lead generation to immediate sign up to purchase 

• Experience working on pages for audiences outside of the US such as CA, AU, UK, JP, IE, FR, ES

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $152,100 - USD $185,900
Zone B: USD $141,500 - USD $172,900
Zone C: USD $133,800 - USD $163,600
Zone D: USD $121,700 - USD $148,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.