Integrated Marketing Campaign Manager, Clearpay
- Full-time
Company Description
We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
Job Description
*This role has an in-office requirement with hybrid flexibility. Our office is located at 101 New Cavendish Street.
We are looking for an ambitious and motivated marketing generalist who has a passion for economic empowerment to join the Integrated Marketing Team within our Go-To-Market workstream of our marketing department. This role will further a major focus on brand health through integrated campaign support, product go-to-market strategy and content excellence. You will act as the voice of the brand and consumer as we deliver cohesive, brand enhancing moments that drive awareness and adoption of Clearpay in the UK.
As a vital contributor to day-to-day marketing campaigns and product launches, you will have the opportunity to grow and develop your skills. The position will require experience supporting campaigns from end-to-end including creative and media briefing, owned and paid media channel planning, asset coordination, and reporting. This individual will report into the Integrated Marketing Manager for the UK and collaborate most closely with the content team within the Go-To-Market workstream.
We are looking for an exceptionally driven and detail-oriented person with a thirst for knowledge. The perfect candidate will possess the ability to work collaboratively across marketing functions and agency partners, demonstrating initiative and resilience in a fast-changing environment. You consider yourself creative and have strong visual standards that you can relay as feedback to creative partners.
You will:
- Support brand and trade campaigns from end-to-end, including creative and media agency briefing, coordination with channel owners, asset coordination and approvals, campaign reporting and optimisation.
- Operate with an integrated mindset, ensuring channel plans ladder up to a unified goal and marketing calendar.
- Support product go-to-market strategies to launch upcoming products, including creative agency briefing, coordination of channel plans and assets, and reporting to the wider UK and global marketing teams.
- Act as the custodian of the brand as you oversee creative asset development and coordination. This includes completing your own creative briefs for our in-house and agency partners and providing astute feedback grounded in brand and customer insights.
- Oversee all asset development and approval coordination, including marketing and legal/compliance sign-off.
- Work cross functionally (content, comms, paid, partner marketing) with a brand and integrated lens, acting as the central source of truth for all campaign and product information by centralising decks, dashboards and feeling confident with updating stakeholders on the status of projects.
- Partner day-to-day with the content team to ensure all content being developed across organic social, app and site reflect the integrated and brand marketing goals.
- Build strong relationships with other cross-functional marketing team members to maximise collaboration.
- Support the global social manager with localisation of an organic social UK content calendar, briefing organic social campaign extensions.
Qualifications
You have:
- 4+ years of related brand or integrated marketing experience in the UK
- Experience with campaign and project management
- Experience working cross-functionally and with creative partners
- The ability to thrive in a fast paced environment
- Curiosity and a solutions-oriented mindset
Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.