Senior Art Director

  • Full-time

Company Description

TIDAL is a global music platform that helps fans and artists fully immerse themselves in their love of music. By helping artists with their business so they can focus on their craft and offering experiences that elevate how fans engage with music, artists and each other, TIDAL is the best platform for artists, fans, and all things music.

Available in 61 countries, the streaming service has more than over 100 million songs and over 650,000 high-quality videos in its catalog, along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising. TIDAL is available in Free (US only), HiFi, and HiFi Plus tiers, with the HiFi Plus membership offering access to immersive audio features like Master Quality Authenticated (MQA) recordings, Dolby Atmos Music, and Sony’s 360 Reality Audio recordings; for a higher monthly fee that TIDAL redistributes back to artists.

TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

For more information, please visit www.tidal.com.

Job Description

At TIDAL, Art Directors bring their experience, problem-solving abilities, team mentorship, critical thinking, and creativity to our Creative Studio. You'll collaborate with studio creatives to develop innovative, on-brand solutions that help tell TIDAL's story and amplify our promise of forging connections between artists and music lovers.

You will simultaneously drive conceptual creative excellence and collaboration across multiple projects, ensuring the team delivers multidisciplinary creative projects to support the marketing strategy. You will maintain and foster relationships with internal and external partners (Creative Production, Marketing, Product Design, Acquisition, design agencies, photographers, producers, etc.) and creatively direct and lead work with those partners to ensure they are aligned with project expectations and TIDAL's Brand standards.

From taking the lead on creative concept development that supports our brand strategies across Social Media, Brand Comms, product launches, and marketing initiatives to understanding product benefits well enough to translate them to the consumers in compelling ways, the daily responsibilities of this role are wide-ranging, exciting, and rewarding. 

For us, Art Direction isn't just a discipline—it's an understanding of how to develop compelling creative concepts, and visual treatments, guide collaboration, and uphold creative excellence to create ideas that inspire audiences. You are conceptual, strategic, kind, passionate, and curious. You can share and sell ideas and encourage and help others to do the same.

*If applying as a creative team, please include your partner’s name and portfolio as part of your submission.

**For consideration, please submit a link to your portfolio along with any relevant passwords to view your work

You Will:

  • Lead projects, serving as the go-to art director, or only art director, on a cross-functional team, in charge of the conceptual idea development
  • Partner with copywriters, designers, and cross-team to translate content and marketing strategies into creative concepts
  • Develop engaging presentations to align partners on the conceptual vision and sell into leadership.
  • Concept, develop, design, and art direct content that can scale across multiple channels, media, and audiences
  • Iterate and communicate ideas across multiple levels of fidelity (mood boards, concept statements, design explorations, art direction boards, style frames, presentations)
  • Create outstanding photography, videography direction, typography, branding application direction, design direction for multiple channels and surfaces (Eg. digital)
  • Work with creative producers and program managers to develop project plans and ensure that projects are progressing
  • Maintain a positive and supportive team mentality in an open environment while leading projects through concept to execution
  • Promote work to a variety of audiences, such as all hands, executive presentations, and company-wide meetings

Qualifications

  • At least 8 years of relevant Graphic Design or Art Direction experience
  • Ability to lead ideation and execution across a range of conceptual territories, and provide the team with both short and long term vision
  • Deep understanding of the Brand Creative/Marketing process
  • Experience working and communicating directly with Brand and Product Marketing partners
  • Experience building inspiration/concept presentations, and mood boards for a variety of concepts and direction
  • Presentation/Communication style: Clear, Concise, and Thoughtful (strong verbal and written skills). Ability to present new ideas or seasonal concepts to small and large groups, including presenting to executive leaders, and external partners or customers.
  • Ability to ensure key Brand Creative gates/dates are met, tools are effectively crafted and used, and able to lead cross-functional teamwork as appropriate.
  • Understanding of industry trends and today's creative landscape—how users engage with content, and trends within the marketing
  • Leads by example and brings a positive, high-transparency, and collaborative approach to your work
  • Familiarity with working in Adobe Creative Suite with expertise in Photoshop, Illustrator, InDesign and familiarity with Figma, Premiere and After Effects
  • Experience managing or providing mentorship to junior creatives while still advancing individual assignments and goals
  • Expertise in typography, composition, color, layout, design thinking, and content strategy in the design solutions you create
  • Expertise art directing on photo and film shoots and in post production
  • Experience briefing photographers and directors, and developing shot lists and art direction for content

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $167,300 - USD $204,500
Zone B: USD $155,600 - USD $190,200
Zone C: USD $147,200 - USD $180,000
Zone D: USD $138,900 - USD $169,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits 
  • Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

 

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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