Paid Mobile App Marketing Manager
- Full-time
Company Description
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Job Description
Square is looking for a Mobile App Marketing Manager to join our Acquisition team and help lead our efforts in driving new user growth through our Paid Mobile channels for our global campaigns. You will be responsible for managing performance of all Paid Mobile campaigns for our core payments business and SaaS products. You will own the strategy and execution for Square Mobile Apps, increasing efficiency through optimizations and testing, and informing strategy and implementing $XXM campaigns for each geo.
You will:
Own US and International Mobile App Marketing execution, working closely with the Global lead on planning and strategy
Develop, deliver and measure marketing experiments and programs to drive mobile app conversions and revenue through app buying platforms
Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, and improvement of bid management processes
Use a data-driven approach to manage campaigns and derive insights on strategy and performance
Review campaign performance and make decisions on budget allocation and optimization across brands/regions/tactics
Own weekly and monthly reporting of mobile campaign KPIs for each geo
Collaborate with cross functional stakeholders on overall channel performance and align on creative and product tests for each product and market
Work with the Mobile Lead to develop testing roadmaps for new channels and own the execution of these rollouts
Qualifications
You have:
3+ years of related performance marketing experience
Hands-on experience managing mobile app campaigns including building, executing, and testing to drive performance marketing metrics.
Experience with search platforms UAC & ASA and/or social platforms such as Snap, Tiktok, Facebook or Reddit specifically for app install campaigns
Experience coordinating cross functional and cross organizational teams
Experience building strategies and identifying opportunities to scale growth and meet/exceed KPI targets.
Familiarity with mobile measurement tools (AppsFlyer, Branch) a bonus
Experience with App Store optimization (Apple app store and Google Play store) a bonus
Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $125,600 - USD $153,600
Zone B: USD $116,800 - USD $142,800
Zone C: USD $110,500 - USD $135,100
Zone D: USD $100,500 - USD $122,900
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
- Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.