Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

We are looking for a strategic, results-driven individual to join as a Product Marketing Manager to drive and execute meaningful growth plans for Square Payroll. As a Square Payroll PMM, you will partner with cross-functional teams to conceive, run and scale programs and initiatives that drive growth on core product and business metrics.

The ideal candidate is an independent product marketer with a solid understanding of product strategy, funnel optimization, and marketing execution. We are looking for someone who is an excellent cross-functional collaborator who has experience across the full acquisition funnel, driving growth and lifecycle campaigns, from ideation to analysis and optimization.

Reporting to the Payroll PMM Lead, the Payroll PMM will champion the customer when developing and marketing our products and partner with multiple internal teams to ensure the right customers are getting the right messages, through the right channels at the right time. 

You will:

• Develop and execute marketing strategies and lead cross-functional initiatives that drive growth and business impact for Square Payroll.
• Understand our target customers, their needs/expectations, and how products will meet those needs through surveys, interviews, as well as feedback from Account Management, Sales, and Customer Success teams.
• Develop data-driven lifecycle marketing strategies to promote product growth and retention.
• Track marketing program performance and increase impact through continuous testing.
• Surface and represent the progress of key initiatives to senior stakeholders.
• Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends.
• Collaborate with Product Management, Design and Engineering to understand product growth levers, support the launch of new Payroll features, and define product strategy.
• Analyze the impact of growth initiatives, define and report on product and business KPIs, and present recommendations to executive stakeholders.
• Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimization opportunities
• Conduct qualitative and quantitative research (surveys, interviews, and product usage) to gain a deep empathy for our customers and shape product and marketing strategies. 

You have:

• 5+ years of experience in product marketing, solutions marketing, growth or lifecycle marketing, or similar go-to-market positions.
• Experience working in SaaS marketing, preferably with experience in B2B technologies, or with exposure to SMB audiences.
• Experience managing a product or solution across the product lifecycle.
• Experience working closely with product management, data science, engineering, product design teams as well as customer facing teams including sales, account management, and customer support. 
• Experience managing GTM launches for significant customer-facing features and/or products. 
• Proven success driving acquisition, conversion, and usage via email, in-product, content marketing, and other owned channels.
• Demonstrated track record developing and executing campaigns, analyzing and translating data into business and consumer insights.
• Strong proficiency with Excel or Google Sheets and writing SQL queries -- you can pull your own data to answer your questions.
• Familiarity with marketing automation and analytics tools.   

Even better:

• Experience using data visualization tools (ie. Looker)
• Experience in fintech, marketing to small businesses. 
• Experience with triggered / behavior based marketing.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $152,100 - USD $185,900
Zone B: USD $141,500 - USD $172,900
Zone C: USD $133,800 - USD $163,600
Zone D: USD $121,700 - USD $148,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.