Marketing Manager
- Full-time
Company Description
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Job Description
We are seeking a Integrated Marketing Manager to join our team at Square. As the Marketing Manager for the Japan market, your primary responsibility will be to drive go-to-market strategies (including creative and media, partnership marketing, social & content, and experiential programs) to build brand awareness of Square in Japan. You will partner with internal and external teams to architect go-to-market plans tailored to the Japan market, create new distribution/media tactics, and analyze campaign performance against goals. You will report to the Head of Integrated Marketing.
You will:
Develop understanding of customer mindsets, attitudes and behaviors whilst translating those insights into compelling marketing strategies
Write briefs to successfully convey campaign or initiative goals, strategies, key metrics and more.
Collaborate with the Global team to ensure consistent messaging and brand identity across all marketing initiatives, while also providing insights to assist localisation of content to the Japanese market
Act as the primary point of contact for media agencies to plan, buy, and oversee the execution of multi-channel marketing campaigns, including but not limited to TV, radio, outdoor, digital channels, social media, and blogs. Monitor campaign performance and make data-driven optimizations to maximize effectiveness.
Work with internal and external creative teams, coordinating with them to develop impactful marketing materials and assets. Collaborate on the delivery and testing of campaigns, providing feedback and guidance to ensure alignment with brand guidelines and local market requirements.
Manage the marketing budget for responsible campaigns, ensuring effective allocation of resources and tracking expenses to maintain financial targets.
Partner with our Sales, Product Marketing and Comms teams to architect effective go-to-market programs that span our functions
Qualifications
You have:
A minimum of 2 years of experience in Marketing, Business, or a related field; or an advanced degree without experience; or equivalent work experience.
Experience in creating go-to-market strategies and executing marketing campaigns in the Japanese market
The ability to understand Japanese consumer preferences, cultural nuances, and local market dynamics.
Strong proficiency in English (verbal & written).
Media planning experience across the media mix (OOH, television, digital, and events)
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
Experience in collaborating with cross-functional teams, including global stakeholders, to drive alignment and achieve common goals.
Ability to work effectively with creative/media agencies, internal stakeholders, and external partners.
Budget management experience and proficiency in data analysis tools and techniques.
Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Perks
We want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.