The Content & Web team is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. We are looking for a Global Head of Content to help fuel that engine, driving strategy and production of content across all markets. You will take the helm of our award-winning content program and oversee a team of editors, content managers, and producers who create content on topics affecting our sellers and the economy for Square’s owned content channels and strategic content marketing campaigns.

You will take a lead role in translating brand positioning, marketing narratives, and messaging into content strategy, pillars, platforms, and stories that power our owned surfaces including our brand publication, Town Square. You’ll work across our global team to improve our practice, test new content formats, and shape how we create media such as podcasts, video, data journalism, etc. You’ll also be responsible for programming across our owned content surfaces and working closely with the Content Strategy, Organic Discovery, and Social teams, among others, to ensure that we’re creating and programming content to drive organic visibility and growth.

This is a highly visible and cross-functional role. As a leader on the Content & Web team, you’ll help shape strategy and define priorities for our team and advocate for our team across the org. You’ll also partner with teams across the Marketing org as well as our Product Marketing and Sales to develop programs and campaigns that use content to drive important business metrics at all stages of the seller journey. You will report directly to the Global Head of Content & Web.

About you:

You have a passion for B2B content marketing. You see the inherent creativity needed to sell products to businesses and find product-based marketing interesting. You get jazzed about a webinar series, enjoy riffing on a lead generation campaign, and know how satisfying it is to identify the perfect B2B brand to work with on a content partnership. You know how to power always-on channels through persistence and stamina, and are fulfilled by that grind.

You’re keen to join a team of fellow content nerds. When you consume media, you’re thinking about why decisions were made, how it was produced, and what the person on the other side is trying to make you feel/do. You can spot and identify content format trends before they’re mainstream. You get excited about the business side of content and know it’s not enough just to create content; it has to be the right content in the right place, at the right time. You love getting into the performance nitty gritty to understand what is resonating — from topics, formats, to other content aspects like headlines and images. Still, you have a healthy amount of content instinct, understand that not every metric is black and white, and are vocal with your POV.

Along with your application, please include a link to either your portfolio or a presentation of your work that highlights your work as a content marketer and how you’ve used content to drive business and brand impact.

You Will:

• Act as Editor-in-Chief across our global content program and drive business, product, and audience goals for our  branded publications, content surfaces, and media. You should be a master of formats and media — knowing the best way to bring a narrative to life and push a team to think through a fully rounded story.

• Work with the Global Head of Content Strategy to translate brand positioning, narratives, and messaging into content strategy, pillars, platforms, and, ultimately, stories.

• Drive global content planning, ensuring that the output of which reflects brand and editorial guidelines, and supports goals and objectives across the Marketing org.

• Manage our strategic relationship with Industry Dive, our content agency, to ensure we’re producing efficiently and with maximum impact.

• Build and develop a best-in-class team of beat editors, content managers, and content producers globally, who will drive our content calendar

• Create a culture of content innovation across Square, whether that’s testing and experimenting with existing formats or piloting new channels, or pushing creative limits and forging new partnerships with influencers, SMEs, other brands, etc. 

• Inform strategies for content distribution in partnership with owned channel strategists/specialists and stakeholders in order to drive organic growth

• Work with Marketing Analytics to fine tune content measurement, and create ways to measure new content formats against business goals

• Contribute to Content & Web strategy and annual planning, prioritization of work, and own operating models for content creation across the org

You Have:

• 12+ years of post-university work experience and a BA/BS in a related field such as journalism, marketing, or communications 

• 5+ years as a people manager, specifically working with strategists, writers, editors, designers, and other content contributors

• An understanding of the strategic opportunity that exists in global content programs and a track record of driving innovative content programs in a global organization with a high degree of organizational complexity

• Ability to build strategic and comprehensive narratives that align with brand and business goals.

• A keen eye for storytelling and an innate understanding of how to weave brand positioning, narratives, and messaging into content that pulls people in. 

• Mastery of content and editorial production (creating briefs, managing deadlines, handling feedback, project management, budgets, etc.) as well as video, audio, and other media production, and comfort building and testing approaches

• A passion for content formats/mediums and a knack for identifying content trends that are sticky before the masses do 

• Top notch, demonstrated editing skills across a variety of content types and formats

• A deep understanding of content distribution and general marketing channel best practices (social media, email, paid ads, SEO, etc.)

• Ability to inform content measurement and reporting metrics, and understanding of how to use them not only to fuel ideation, but to influence stakeholders 

• Experience managing and influencing numerous stakeholders, and a comfort delivering regular feedback

• A track record of making decisions with the big picture in mind, while operating a team with extreme agility to take advantage of immediate opportunities

• A solution oriented attitude

Even Better:

• Experience working at a technology or finance publication, or related brand in a content marketing or editorial environment

• Experience in other types of marketing, such as demand generation, lead generation, B2B marketing, enterprise marketing, growth marketing, etc.

• Web, UX, or other digital experience skills

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $245,100 - USD $299,500
Zone B: USD $245,100 - USD $299,500
Zone C: USD $245,100 - USD $299,500
Zone D: USD $245,100 - USD $299,500

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

• Healthcare coverage
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off
• Learning and Development resources
• Paid Life insurance, AD&D. and disability benefits 
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace.

Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. 

Learn more about our efforts to promote inclusion and diversity at block.xyz/inclusion

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.