Creative Director - Product Campaigns

  • Full-time

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers!

Job Description

The Cash App Brand Creative team works at the intersection of marketing, design, and culture to concept and execute on product marketing campaigns, stories, and experiences with the highest level of craft. Our team consists of incredibly talented creative directors, art directors, animators, designers, and copywriters.

As the Creative Director of Product Campaigns, you will oversee the internal and external creative development and execution of product marketing campaigns that communicate the unique value proposition and benefits of Cash App. You will address customer pain points through storytelling and experiences that support our marketing strategy and push our brand forward. You’ll report directly to the Group Creative Director, Product

You will lead a multifaceted creative team and be at the heart of launching Cash App's most innovative ideas, brand expressions and partnerships. You’ll translate audience strategy into breakthrough cultural moments. As a lead, you will advocate for and shape your team's ideas, and you understand when you need when to lean into the work.

You will: 

  • Lead creative direction for product campaigns and brand partnerships alongside internal teams and external partners
  • Guide the careers and development of your team, ensuring the amplification and growth of team members
  • Collaborate with creative leadership to uphold and elevate our bar of creative excellence
  • Partner with Marketing to translate brand strategy into purposeful integrated creative campaigns to further brand awareness and trust
  • Partner with the Design team to resource and inspire in-house creative talent
  • Partner with the Production team to deliver creative work on time and within budget
  • Work cross-functionally to create integrated brand experiences that both drive business outcomes and uphold Cash App’s high bar for non-traditional creativity.
  • Contribute to Design team culture and take ownership for I&D efforts

Qualifications

  • Experience as a creative director (art direction) in an agency or in-house, with a portfolio of innovative and artful creative work across multiple platforms
  • A portfolio of media-agnostic creative solutions, executing across traditional and non-traditional spaces.
  • Extensive knowledge of the advertising and artist landscape, with deep knowledge of creators and makers, production partners and vendor specialists.
  • Exceptional art direction skills across different media
  • Knowledge of the advertising campaign creative process and a network of artists, production partners and specialist vendors
  • An understanding of brand marketing strategies, along with experience translating established brands into new expressions and spaces
  • A clear point of view on creative and ability to share clear and actionable feedback
  • An openness to new ideas and a bias for transparency and communication
  • Experience recruiting, managing and growing a creative team
  • Extreme empathy for the customer, your teammates, and our mission

For consideration, please include a portfolio of your work. 

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $245,100 - USD $299,500
Zone B: USD $245,100 - USD $299,500
Zone C: USD $245,100 - USD $299,500
Zone D: USD $245,100 - USD $299,500

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

  • Healthcare coverage
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off
  • Learning and Development resources
  • Paid Life insurance, AD&D. and disability benefits 
  • Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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