This role will be responsible for identifying and executing on growth opportunities for Square's global hardware accessories business. Accessories include printers, scanners, cash drawers, tablet stands and cases, and anything else our sellers might need. You will be responsible for pricing, promotion and device bundling for Square's 8 markets, evaluating new strategic opportunities, working with Hardware Product to expand our first and third-party accessory portfolio, and maximizing gross profit for the accessories business. In addition to Hardware Product, you will work closely with partners across creative, e-commerce, hardware engineering, sales/account management, supply and demand planning, business operations, retail and customer success teams. The right candidate will be an experienced strategist and marketer with strong organizational and analytical skills, an independent streak, and knack for navigating ambiguity. You will report to a Senior Product Marketing Lead.

You will:

• Oversee global pricing and promotional strategy for POS accessories, measure performance and optimize through testing.
• Conduct experimentation within Square's online shop to drive accessory awareness and maximize conversion.
• Conduct qualitative and quantitative customer research to inform Square's accessory roadmap and highlight growth opportunities.
• Identify and execute on new growth initiatives, including first and third-party device assortment, new distribution channels, direct sales incentives, white-labeling strategy and more.
• Research competitive offerings and market-level trends.
• Shape product positioning, value propositions and foundational messaging to be used in product development and marketing campaigns.
• Develop marketing strategies, including channel plans, campaign creative and testing roadmap, and work with the central marketing team to execute.
• Lead go-to-market activities across a cross functional team for new device launches.
• Partner with the data science team to establish reporting on sales, device usage and performance metrics, and incorporate insights into strategic planning.

• 8+ years of professional experience with a Bachelor's degree, or 5+ years of professional experience with a Masters degree. Relevant experience includes product marketing, strategy / management consulting, brand management, e-commerce or related fields.
• Deep analytical competence and ability to use data to build and present business cases
• Comfort managing cross functional partners
• Excellent written and verbal communication skills
• Genuine interest in and curiosity in helping small businesses succeed

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $184,100 - USD $225,000
Zone B: USD $171,200 - USD $209,200
Zone C: USD $162,000 - USD $198,000
Zone D: USD $152,700 - USD $186,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

• Healthcare coverage
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off
• Learning and Development resources
• Paid Life insurance, AD&D. and disability benefits 
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.