We are building new tools to help businesses manage their cash flow and want someone who is passionate about creating a more accessible and inclusive financial services future for businesses of all sizes. We are looking for someone to lead our marketing technology integration strategy and program execution throughout the seller lifecycle. This role is at the cross-section of marketing strategy and technical execution. This role will partner closely with Engineering, Data Science, Product Marketing, and our central Marketing Technology and Automation teams to prioritize the technology integrations and utilization that will help sellers better understand the Square Banking product suite through enhanced targeting, segmentation, and personalization. You will report to the Head of Product Marketing, Banking.

You Will:

• Partner closely with the centralized Square marketing technology (martech) team to build expertise on the internal and external martech solutions available to Square Banking products
• Lead the Banking Marketing team's martech integration and execution strategy as the team expert across martech solutions (e.g., Iterable, Optimizely, Contentful, Looker, Amplitude)
• Influence Banking product teams, including Product Managers, Engineers, Marketing Analytics, and Data Scientists, to prioritize the martech roadmap
• Communicate effectively to define integration strategy and project manage integrations with cross-functional teams, including Engineering, Product, and Data Science
• Execute highly targeted and personalized lifecycle marketing programs across a variety of tools and surface areas using technical marketing syntaxes that enable personalization
• Promote a test and learn mindset, incorporate experimentation into execution, and iterate toward optimization
• Manage QA process and ensure smooth execution of integrations and delivery of campaigns
• Create best practices and train product marketers to scale the use of martech solutions across Banking product marketing
• Identify opportunities to automate and improve marketing execution and processes
• Deliver measurable results through marketing channel performance improvements as a result of increased automation, personalization, and segmentation

• A BA/BS degree
• 5+ years managing and executing marketing programs with best-in-class tools
• Managed lifecycle marketing programs with an enterprise-level tool such as Iterable, Braze, Sailthru, SFMC, or comparable platform
• Experience with a variety of martech tools, including Iterable, Amplitude, Contentful, Optimizely, Looker, and others
• Owned marketing solutions and programs that enable personalization and segmentation
• Experience identifying and leveraging webhooks, APIs and other business data to facilitate best-in-class customer experiences in lifecycle marketing channels
• Proficiency with technical marketing syntaxes including SQL, JSON, Handlebars (or other personalization language)
• Solid technical background with enterprise email service providers understanding system architecture and database integrations
• Experience working and influencing cross-functionally to prioritize and execute technical projects
• A strong sense of ownership and ability to chase down details that lead to successful outcomes
• Excellent communication and project management skills across multi-disciplinary teams
• Genuine interest in and curiosity about Payments, Fintech, and small business

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $138,200 - USD $169,000
Zone B: USD $131,300 - USD $160,500
Zone C: USD $124,400 - USD $152,000
Zone D: USD $117,500 - USD $143,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

• Healthcare coverage
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off
• Learning and Development resources
• Paid Life insurance, AD&D. and disability benefits 
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.