You Will:

• Support the Brand Lead in the management of the flighting, communications strategy and overall phased rollout of brand marketing campaigns 

• Assist in managing the brand marketing budget (in partnership with paid media) 

• Develop a POV on tactics, ideas, partnerships and acts that drive the growth and love of the Cash App brand - collaborate with Brand and Channel leads to realize these ideas 

• Author and present tactical creative briefings - manage and nurture a strong working relationship with creative counterparts 

• Effectively communicate the strategic rationale and creative execution of campaigns and ideas - be able to distill the “why” of any brand action into a paragraph or deck format 

• Work closely with cross functional partners to effectively set KPIs, examine results, and inform teams on best practices moving forward 

• Work closely with the Brand Lead and Customer Insights team to ensure campaigns, ideas and tactics will have their desired impact 

• Conduct competitive audits, collect best practices, and understand basic brand strategy

• 5+ years managing integrated campaign (planning and deployment), either in-house or at a full service ad agency (or integrated media agency) 

• Experience developing campaign architecture that supports strategic brand building - an understanding not just of the “what” but of the “why” behind campaign work 

• Excellent communications skills - both written and interpersonal

• The ability to manage multiple projects against tight deadlines 

• Proven ability to collaborate with paid media - experience in comms strategy a must (not to invest dollars but understand messaging matrices, etc)

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.