Seller Marketing Lead Generation Coordinator

Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

The Afterpay Seller Marketing team works to acquire new Afterpay sellers through tactical lead generation campaigns and strategies. You will support the senior members of our team by assisting in the development of lead generation programs with the ultimate goal of driving qualified leads for our sales team. You will be tasked with everything from assisting with paid media campaign launches, day to day optimizations, and budget monitoring. You will also collaborate with our operations team where you will learn the basics of database hygiene, program management, and support ongoing daily tasks. This is a multifaceted coordinator role with room to grow. It will touch every aspect of the Lead Gen team and work with many other partners across Afterpay.

You Will:

Support our team’s strategic vision through execution of lead producing, revenue-generating campaigns
Work with senior US and International members of the team to support paid media campaigns. Contribute to brainstorming sessions on new lead generating strategies and tactics
Assist Marketing Ops with daily and weekly tasks including deduplication efforts, data hygiene, and program building
Help analyze campaign performance to inform ongoing lead gen strategies and learning more about a particular target segments, to create innovative ways to attract new customers
Reporting + analytics, pull weekly reporting numbers and share with internal stakeholders
Work to make an impact on the team by uncovering opportunities and efficiencies within current workstreams and data set analysis
Assist sales leadership teams with lead qualification and flow management to the outbound strategists
Create lead nurture programs to help move leads through sales funnels in a manner that makes sense and provides enough information for them to make a decision about Afterpay

Qualifications

+2 years of post-university work experience and a BA/BS in a related field such as business, marketing or communications
Experience with Facebook Ads and/or Google Ads
An analytical mind who uses a ‘test and learn’ approach to work
A desire to uncover and develop efficiencies in processes
Excellent written communication skills
Experience working cross-functionally with other teams, balancing multiple priorities, and ensuring high-quality outcomes
Able and willing to work cross functionally with Design, Analytics, and other key teams

Even Better:

Experience with Salesforce
Experience with Marketo or other CRM tools
Basic HTML and design skills

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.