Lead Generation Analyst, Marketing Analytics

  • Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

The Marketing Analytics team at Block is responsible for marketing technology and data infrastructure, making recommendations to drive revenue growth and optimize spend, and measuring the impact of marketing campaigns. As a Measurement Analyst within the Marketing Analytics organization, you will analyze marketing performance results, develop and socialize learnings and recommendations, and drive experimentation to identify growth opportunities. You will be the liaison between the channel teams and the analytics team to ensure we have proper measurement in place for all marketing programs.  You will work closely with numerous stakeholder teams, including Marketing, Data Engineering, and Sales. 

You will:

  • Own measurement, forecasting and ad hoc support for our lead generation initiatives

  • Serve as a go-to cross-functional partner to our lead generation team

  • Drive planning processes and keep a pulse on the latest measurement methodologies to measure efficacy and effectiveness of these programs

  • Work closely with Lead Generation team to define campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable

  • Develop insights to evaluate effectiveness and inform optimization decisions for future go-to-market strategies

  • Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution

  • Deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings

Qualifications

You have:

  • 3+ years of experience in evaluating marketing campaign effectiveness and performance analytics

  • Familiarity with lead generation initiatives and metrics 

  • Familiarity with marketing automation and optimization platforms like Salesforce & Marketo

  • Experience working with marketing measurement tools, including multi-touch attribution, media mix modeling, and hypothesis testing

  • Proficiency with Excel, SQL and data visualization tools like Looker or Tableau

  • Excellent communication skills, particularly when explaining technical matters to less technical co-workers

  • Comfortable dealing with ambiguous problems and experimenting with different approaches

  • Demonstrate ability to influence decision makers and work with cross-functional partners

  • Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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