You will be the first Marketing Insights Researcher on the Cash App Customer Insights team.  You will be responsible for driving foundational work and practices through collaboration with your UX/Design research counterparts, brining cohesive, insights-driven perspectives to cross-functional leadership. Your work will inform how we bring our products to market and grow them. We are looking for an incredible team builder with deep Marketing insights/Consumer insights experience. 

You will report to the Head of Customer Insights and be part of a multidisciplinary insights team which includes UX Researchers and Marketing Insights Researchers.

You will:

• Identify new ways to drive customer engagement and adoption of Cash App banking and commerce offerings
• Enhance understanding of the the competitive landscape at both the brand and vertical levels
• Explore, define and evaluate differentiated positioning for Cash App as well as identify strong value propositions for individual verticals
• Deep dive into potential audience segments and help cross-functional partners bring target audience to life and measure impact among target audiences
• Inform messaging strategies and implement testing to ensure we are reaching the right audience with the right messages
• Inform marketing strategies in partnership with Product Marketing Managers that materialize opportunities across marketing, product and design
• Create artifacts that motivate people to take action in marketing and across the organization
• Support processes to scale team and efforts across the broader insights organization

• 8+ years of relevant work experience, including an extensive background in quantitative and qualitative research
• Hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
• Experience with independently executing global, full-cycle research from research design to reporting, including positioning/messaging, audience segmentation, value proposition development, communications testing and consumer journey
• Experience effectively managing vendors
• Deep knowledge of primary and secondary research to influence executives and colleagues
• Experience with researching difficult or sensitive topics

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.