CRM Copywriter

  • Full-time

Job Description

The Copywriter is a brand storyteller for messaging, copy and content on all owned channels, and a wordsmith with some concepting ability for campaigns with the most amazing brands in the world. The role requires close partnership with internal partners to meet marketing, brand, product, and growth objectives, and reports to the Associate Creative Director (Content & Copy) with a dotted line to the Global Creative Director (Content).

If you thrive in a dynamic and fun, highly collaborative, and rapidly-growing environment, this job’s for you.

The core responsibilities of this role include copywriting for B2C, digital and in-store communications, and brand storytelling. Bonus points if you have experience in B2B communications!

Qualifications

At Afterpay, we are much more than our job descriptions, but here’s where you will begin….

  • Have 3-4 years of editorial content, copywriting, UX writing, and social media experience, either in-house or at an agency
  • Continually test and improve on subject lines, headlines, messaging, and general copy, and react to keen insights from our growth & performance team
  • Partners with regional marketing team to develop content strategy for all marketing initiatives across all channels
  • Help drive messaging deliverables across all owned channels and co-marketing efforts to deliver fresh stories about our brand partners and our different Afterpay audiences
  • Work closely with cross-functional partners (i.e. in-house clients) in product, partner marketing, growth, B2B, and social on their content and copy needs
  • Ability to execute and strategize to a brief
  • Must balance multiple in-house clients and projects, with tight deadlines and often a high volume of work
  • Must be an agile copywriter and storyteller, with a willingness to embrace change, adapt strategies on the fly, and sometimes, dare we say thrive in some ambiguity
  • Ensure all copy is on-brand and in Afterpay’s tone of voice
  • Must have an openness to giving and receiving constructive criticism, and sharing creative work with the team and different business stakeholders

You’re a swift and thoughtful writer who is comfortable in owned & operated content channels: emails, site, app, and social media. You’re equally comfortable writing eye-catching captions that will stop the scroll, as you are creating email subject lines in just four words (with an emoji thrown in for good measure...and higher opens). 

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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