CRM Marketing Operations Lead
- Full-time
Company Description
Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.
There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.
Job Description
- Oversee marketing project and campaign planning, creative production process management, technology infrastructure, data and analytics
- Ensure the number of error-free projects shipped vs. total projects shipped is as low as possible
- Own NA marketing operations across lifecycle and trade marketing owned channels (email, push, in-app)
- Own the relationship with our execution agency: streamline communications and project delivery and increase velocity
- Own the CRM intake process for the entire business, ensure adherence, optimize and adjust process as needed
- Own resource planning across channels to ensure that we are utilizing our execution resources efficiently and effectively
- Manage our relationships with our execution agency to ensure high-quality, one time delivery of campaigns across email execution and campaign build
- Partner with creative and creative ops to ensure effective brief intake, project planning, creative handoff and QA
- Run retrospectives and feedback sessions to continue iterating and improving processes
- Partner with data analytics on defining segments for owned channels
- Build partnerships and instill trust with marketers, and CRM team
- members and the business as a whole
- Communicate and coordinate status updates, launch confirmations,
- ETAs, blockers, and campaign results
- Act as the primary CRM stakeholder in conversations with product and data to ensure we have the right tool and data
- Monitor overall CRM account / domain health on a monthly cadence
- Be involved in briefs and project kick offs to properly architect solutions
- and channel usage prior to building
- Clarify, capture, and optimize requirements for execution agency to
- build ad-hoc and automated communications
Budget management for growth inclusive of:
- Managing tool utilization against budgets
- Monitoring tool usage relative to budget and proactively manage when usage is over budget
- forecasting martech budget needs based on tooling usage
Qualifications
Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay. You’ll be excited to take on one of our most important initiatives and think thoughtfully about how to build this into a powerful engaging, seamless & omni channel end-to-end shopping experience.
- 5+ years of technical marketing experience
- Strong track record building sustainable, repeatable and scalable processes to
- increase campaign velocity and accuracy
- Email deployment experience in Iterable or an equivalent technology
- Familiarity with basic scripting languages and concepts
- Working familiarity with HTML/CSS
- High technical aptitude with ability to quickly ramp up on internal nuances
- related to people, process, and technology
- High attention to detail and strong communication skills (written and verbal)
- Ability to collaborate with various teams across the globe and within your
- region
- Critical thinker with creative solutions to solve challenges and meet business
- requirements
- Proven ability to work effectively with cross-functional teams, specifically with
- Product, Data Science, Engineering and Product Marketing
- Thrives in fast-paced environments and can adapt quickly to shifting priorities
- You like to keep it real with your actions, be brave with your decisions, do the right thing for all our stakeholders and shape the future with excitement.
Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Perks
We want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.