We are looking for a seasoned, analytical product marketing marketer to lead customer-driven product and marketing roadmaps to capture the biggest opportunities for growth and the long term differentiation of TIDAL. As Senior PMM, you will be responsible for partnering with our product and go-to-market teams to envision, build and grow our portfolio of artist tools. Based on market insights, you'll identify our priority audiences and develop the product positioning, messaging and channel strategy to drive key business outcomes. As a founding member of the PMM team, you will report to the Head of Product Marketing and will help scale the function, define product strategy at large and build our culture. This role is remote-friendly (U.S. only).

You Will:

• Develop and drive the GTM strategy for artist-facing products - this includes goal-setting, customer insights, market analysis, positioning and messaging and channel strategy
• Influence TIDAL's artist tools portfolio by effectively representing the Voice of the Customer - collecting, synthesizing and championing key market insights and advocating for the product marketing perspective in product development
• Lead campaign development and coordination as part of a cross-functional team, driving targeted strategies and messaging across customer segments and channels
• Monitor and optimize product and feature launches
• Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives
• Champion an experimentation culture by testing measurable and scalable programs that you'll optimize based on learnings

You Have:

• 8+ years of experience in growth or product marketing, working on fast-growing technology products (music, creator or consumer a plus)
• Experience working with product management, engineering, analytics and design to build and scale products
• Experience using data and analytics to influence product roadmaps and help build great marketing campaigns
• A scrappy and resourceful way of operating. You can unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.
• An ability to excel at both the strategic and tactical levels in order to consistently meet planned objectives
• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with global stakeholders.
• Fluency with Optimizely, Amplitude and Tableau

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.