Lifecycle Marketing Manager
- Full-time
Company Description
Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.
There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.
Job Description
The Lead Gen Marketing team works to acquire new Square sellers through end-to-end acquisition campaigns. We are looking for a Lead Lifecycle Marketing Manager with prior campaign, email, inbound channel, and retargeting experience to lead our lead lifecycle and re-engagement strategies.
You will work with Square's campaign, product, and event managers to ensure every lead is provided a personalized journey that is uniquely tailored to their points of interest. As the team's retargeting expert, you'll be looked to for holistic lead flow mapping and detailed knowledge of all inbound channels. From there, you'll develop and execute strategic campaigns which help move leads down-funnel. With data at the heart of everything we do, you'll also work with the Marketing Insights team to find optimizations and expand conversion opportunities within current campaigns.
You Will:
- Work as Lead Gen's primary retargeting specialist, developing re-engagement email programs that contribute to team goals.
- Strategize with the Brand, Editorial, Events, and Product marketing teams on ways to generate and convert leads within large, nationwide campaigns.
- Exhibit a detailed approach to inbound and outbound outreaches, ensuring that quality interactions are always top priority.
- Develop holistic lead flow mapping that highlights inbound channels and unique retargeting strategies.
- Use lead database metrics for identifying opportunities and developing personalized outreach tactics.
- Work with teams within Square to create assets and develop tools that encourage engagement.
- Oversee re-engagement aspects of campaigns from strategy to execution, and ensure projects arrive polished and on time.
- Uncover optimizations within the team's current programs and contribute suggestions for improving opens, clicks, and engagement.
- Help measure and analyze content performance to inform ongoing content strategy.
Qualifications
You Have:
- 5+ years of work experience and a BA/BS in a related field such as business, marketing, or communications.
- First-hand experience mapping email programs and lead flows.
- A love of data and experience in analyzing marketing funnels, uncovering different growth opportunities, and determining various ways to meet them.
- Experience working with other teams including, marketers, sales, creatives, analysts, and product managers.
- An ability to holistically understand a marketing database and build strategies around it.
- First-hand, in-depth experience with marketing automation and CRM platforms.
- An understanding of digital marketing channels and experience with distribution strategies.
- Experience with making data-driven decisions.
- An energetic and willing attitude.
Even Better:
- Experience in B2B marketing, with exposure to medium-size & enterprise-size businesses
- Marketo and Salesforce experience
- An eye for well-designed emails and landing pages
- Basic Figma, FigJam, HTML & CSS
Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Perks
We want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.