Product Marketing Manager, Appointments

  • Full-time
  • Alternate Location: New York, United States

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

Square Appointments helps businesses in the services industry succeed by building everything they need to run their business: scheduling and online booking, a point of sale that tracks customer details, and a secure, fast payments system.

As a Product Marketing Manager, you will work with fantastic product managers and creative teams to achieve the team's marketing goals and drive growth for the business. You will have a strong emphasis on outbound marketing, including the creation, execution, and optimization of go-to-market (GTM) and awareness campaigns across owned, earned, and paid channels. Your success means you can efficiently design, launch and analyze marketing campaigns and increase engagement and awareness of Square Appointments.

You will:

  • Lead the end-to-end ideation, execution, and analysis of product launches and awareness campaigns to improve adoption and growth for Square Appointments
  • Be the in-house product expert and voice of the customer for cross-functional teams
  • Define product positioning and messaging for product development and marketing campaigns
  • Drive marketing strategies that increase sign-ups, product awareness, and customer satisfaction, targeting both prospects and existing Square sellers
  • Partner with product, growth marketing, engineering, user research, and data science to understand product performance and customer needs to inform go-to-market plans
  • Champion Square Appointments with content marketing, comms/PR, event marketing, and brand to drive maximize market awareness, ensure all customer-facing teams are on-message, and maximize marketing channels
  • Own sales enablement to provide sales and account managers with the right materials to sell


  • 5+ years of professional experience
  • 2+ years in product marketing or similar go-to-market experience
  • Previous background in SaaS marketing with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Strong quantitative analytical ability (SQL experience a plus)

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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