Brand Planner

  • Dublin, Ireland
  • Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

The Square Marketing team is responsible for driving awareness and consideration of Square’s brand, purpose, and product solutions in order to generate demand and ultimately revenue for the business. Our Dublin-based EU Marketing team is growing rapidly and we are looking for a Brand Marketing Planner to join the team! This role will be based out of our Dublin office, with remote working offered within the Republic of Ireland.

Reporting into our EU Head of Brand, Content and Community, you will play a critical role in shaping the voice of Square and bringing our mission of economic empowerment to Europe. Your scope will be extensive, spanning creative concept development, media planning and above-the-line campaign management across multiple markets. You will have experience working on innovative marketing campaigns, either in-house or at an agency, with European market experience, and have previously worked on a variety of marketing programs to increase brand and product awareness.

You will: 

  • Play a key role in the development of campaign strategies & plans for key EU markets (e.g. France, Spain), including choosing the appropriate channel mix and budgets

  • Author concise briefs and messaging frameworks for campaigns spanning our brand and product ecosystem.

  • Collaborate closely with wider marketing teams and agency partners to develop best-in-class media strategies to successfully launch new campaigns and achieve key business goals

  • Partner with our world class internal creative team and agencies to define requirements, shape concepts, and provide critical perspective on aspects of production.  

  • Manage local agency relationships and functions, including creative, media, and budget oversight/management

  • Partner with Marketing Analytics and any 3rd party vendors to measure campaign effectiveness and analyse campaign performance


You have: 

  • 4+ years of marketing experience with 2+ years in a brand marketing, creative or media agency role 

  • Experience working on brand marketing activities, including above-the-line, offline, online and other innovative marketing initiatives

  • Proven track record of managing multiple projects at once, with excellence.

  • Excellent verbal and written communication skill

  • Strategic thinking and problem solving skills

  • A self-starter attitude and a high degree of motivation to go above and beyond the task at hand

  • Experience working across large European markets, with knowledge of local market nuances in the media landscape

Even better:

  • Experience working in or with creative and media agencies

  • Experience in B2B marketing, with exposure to both small & medium-size businesses

  • Knowledge of Tech, FinTech, Payments, or Small Business industries in Europe

  • Experience adapting creative work coming in from other geographies/countries

  • Bilingual skills - English/French or English/Spanish (not essential)


Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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