Product Marketing Manager, Square Payroll

  • San Francisco, CA
  • Employees can work remotely
  • Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

Square Payroll is automating one of the most complex administrative aspects of running a business: paying a team. We help business owners hire, retain and pay great talent so they can grow their business, and we provide financial control and stability to the hourly workers that need it most. Our customers love our product because it is well designed, easy to use, and gives them peace of mind that they're doing things correctly. Our team loves working on Payroll because we're a nimble, full-stack team with a lot of passion to build a remarkable Payroll product and business.

We are looking for strategic product marketer to drive and execute meaningful growth plans for Square Payroll by focusing on our vertical sellers (Restaurants, Retail, and Health & Beauty). As a Square Payroll PMM, you will help us define our vertical-specific positioning and partner with teams across Square to build our GTM strategy. You understand product strategy, market segmentation, and marketing execution. We are looking for someone who has experience across the full acquisition funnel and product lifecycle, and is an excellent collaborator. Reporting to the Growth Lead, the Square Payroll PMM will partner with multiple teams to ensure the right customers are getting the right messages, through the right channels at the right time.

You will:

  • Develop and execute the marketing strategy to drive growth of Square Payroll amongst vertical sellers
  • Collaborate with Product Management, Design and Engineering to define the product strategy and feature roadmap.
  • Develop product positioning, value props and messaging for Square Payroll in various segments
  • Understand our upmarket target customers, their needs/expectations, and how products will meet those needs through surveys, interviews, and feedback from Account Management, Sales, and Customer Success teams.
  • Develop data-driven lifecycle marketing strategies to promote product growth and retention
  • Track marketing program performance and improve through continuous testing
  • Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends


You have: 

  • 5+ years of experience in product marketing, growth or lifecycle marketing, or marketing strategy
  • Experience working with product management, engineering, analytics and design to scale products
  • Experience in growth and lifecycle marketing via email, in-product, content marketing, and other owned channels
  • Ability to execute go-to-market plans to guide product awareness and usage amongst priority audiences
  • Ample experience working with partners (marketing design, copywriting and web)
  • Familiarity with marketing automation, A/B testing and analytics tools
  • Strong quantitative analytical ability and excellent written and oral communication skills

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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