Acquisition Analyst - Marketing Analytics

Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

The Marketing Analytics team at Square is responsible for marketing data, acquisition measurement, and strategy/planning. The Acquisition Analyst role is a hybrid of traditional business analytics and technical project management. You will work closely with our business partners, data engineering team, and data science team to develop and maintain measurement systems (including attribution and KPIs) and analyze Square's acquisition efforts. You will report to an Acquisition Analytics Manager, and you are eligible to work remotely.

You Will:

Collaborate with our data engineering team to plan, build, and develop marketing infrastructure that solves business needs and analytics needs
Own analytics workstreams related to Square's multitouch attribution model and media mix model, including diagnostic work and projects to improve/progress attribution
Collaborate with cross-functional partners to define, develop, QA, roll out, maintain, and progress Square's acquisition KPIs
Scope new datasets and lead the introduction of new datasets into existing Square systems
Contribute ad hoc and deep-dive analytics work driving toward team priorities

Qualifications

You Have:

4+ years of experience working in a technical business analytics role
Advanced use of SQL and spreadsheet analysis
Technical experience collaborating with data engineering teams and data science teams (or direct data engineering / data science experience)
Comfort working with large datasets
Ability to think through complex and ambiguous problems
Hands-on exposure to various attribution models
Exposure to and understanding of Marketing Mix Models
Experience developing complex business measurement systems and models
Excellent written and verbal communication / presentation skills -- particularly when explaining technical matters to less technical partners and vice versa
Creativity in developing actionable analyses and recommendations
Comfort working in with multiple stakeholders across time zones

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.