Marketing Manager, Brand and Community
- Full-time
- Alternate Location: Sydney, Australia
Company Description
Job Description
The global Square Marketing team helps businesses learn about Square and engage with our ecosystem of products and services. We're looking for a Marketing Manager to join the Australian Marketing Team to help share our mission of economic empowerment. Reporting to the Head of Marketing Australia (Melbourne) and managing a small team across Brand and Community, you will oversee creative development, brand media, event / experiential marketing, partner marketing, social media and community advocacy for Square Australia. You will partner with local and US based creative, marketing and product marketing teams to develop and deliver go-to-market plans, and measure, analyse and optimise campaign performance.
As Marketing Manager, Brand and Community you will help design the stories Square tells in the Australian market, and create content preserving and promoting Square's voice. You will build awareness and brand affinity through storytelling and information sharing on a variety of channels. This is a multifaceted role requiring a unique blend of expertise. You’re comfortable at multiple altitudes - whether designing strategy or driving important details of execution. Perhaps above all, you’ll be an integrator who loves working with teams, both technical and creative. This role can be based remotely in Sydney, or can work from home or in our Square Melbourne office.
You will:
Play an important role on a team that scopes and executes marketing plans for Square Australia
Lead the relationship with creative partners, defining requirements and ensuring Square’s brand and products are brought to life on strategy
Connect the dots between "medium and message,” working with external media planning/buying to ensure our brand expressions are delivered in compelling ways
Foster a culture of creativity on the team— encouraging the team to test and improve strategies promoting earned media and community engagement
Develop social media strategies aligned to business goals
Manage a Social Media Manager to grow Square Australia social channels through paid, owned, and earned distribution strategies
Partner with Marketing Analytics to measure the effectiveness of and understand the drivers of impact
Provide financial stewardship, ensuring budget asks are grounded in data and strategy
Develop experiential marketing strategy elevating awareness and engagement
Analyse and report on the Australian brand competitive landscape
Develop an understanding of Australian customer mindsets, attitudes, and behaviors
Work with local and international Square teams including Creative, Marketing Product Marketing, Finance, Communications and Sales teams
Qualifications
You have:
Experience working in marketing roles, with focus on the Australian market
Expertise in brand marketing (creative development, brand media, event/experiential marketing, partner marketing, social media and community advocacy)
Understanding of all cross channel marketing touch points (especially digital)
People management experience <5
A passion for developing diverse, motivated teams
Undergraduate and/or postgraduate qualifications preferred
Experience working in a global organisation; technology, B2B or e-Commerce preferred
Genuine interest and curiosity in helping small businesses succeed
Even Better
FinTech experience
Experience adapting creative work coming in from other geographies/countries
Social analytics knowledge
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.