Engagement Marketing Lead - Cash App

  • San Francisco, CA
  • Full-time
  • Alternate Location: New York, United States

Company Description

It all started with an idea at Square in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, and save to our millions of monthly active users. We want to make the world’s relationship with money more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and we’ve got offices and remote teammates across the globe. Our offices are great, but many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers to learn more!

Job Description

Cash App is hiring an exceptional Engagement Marketing Lead to drive the development, execution, and optimization of campaigns to grow and engage Cash App’s tens of millions of active customers.

As an engagement marketing leader on Cash App, you’ll be the resident expert in owned messaging channels and tools (e.g. in-app messages, push, email, SMS), and will lead the development of impactful, data-driven marketing campaigns that drive measurable business outcomes (i.e. onboarding success, cross-sell, upsell, engagement, retention, and winback). You’ll partner closely with Product Marketing Managers and Designers to bring compelling marketing campaigns to life, and with Business Analysts to identify and size opportunities, analyze campaigns, generate insights, and balance goals in customer experience and messaging impact.

In addition to managing a growing portfolio of blast and triggered marketing campaigns and channels, you’ll be a key consultant for the engineering and machine learning teams developing Cash App’s targeting, personalization, and messaging capabilities. You’ll use data and experimentation to motivate the development of new tools and messaging functionality, and develop the frameworks and processes required to accelerate and improve our messaging efforts while maintaining asky high bar for customer experience.

Qualifications

You have:

  • 7+ years of data-driven, impact-oriented lifecycle marketing experience

  • Highly collaborative leadership skills, and a comfort working closely with a variety of different functions to achieve your goals.

  • An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives

  • Extensive experience using CRM tools (e.g. Braze, Iterable, or internal equivalent) to build, monitor, and optimize complex email and app-based campaigns and experiments 

  • Strong business acumen and experience with core analytical concepts like LTV, incrementality, and experiment design

  • Analytical skills scrutinizing large amounts of data to generate actionable insights, including the ability to self-serve complex SQL queries and simple dashboards (Tableau, Mode, and/or Looker experience a plus)

  • Project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations

  • Strong written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.

  • Experience and interest in recruiting and leading high-performance marketing teams in a big plus

#LI-MS1

Additional Information

Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.

Privacy Policy