Senior Paid Search Marketing Manager
- Full-time
- Alternate Location: Chicago, United States
Company Description
Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.
Job Description
Square is looking for an extraordinary Paid Search Marketing Manager to help drive new user growth through our Paid Search channel in our existing and expanding international markets. As a member of the Demand Generation team, you'll oversee all paid search campaigns across our core payments business and SaaS products, while also representing the team by informing internal strategy and executing $XXM campaigns.
You will:
- Manage a $XXM budget for SEM campaigns to bring in new sellers across all of Square's products in international markets
- Build a biannual strategic roadmap and quarterly tactical plan for Brand Search, NonBrand Search, and Shopping for each international market
- Build a SEM acquisition program through partnerships with Analytics, Data Science, and Product teams
- Monitor quarterly budgets and pacing to achieve ROI targets
- Manage quarterly and annual forecast and planning for SEM channels in each international market
- Use a process of testing to prove hypotheses and recommend performance optimizations
- Report weekly and monthly on channel metrics, goals, and other KPI's.
- Partner with our organic team to help promote growth in our overall acquisition efforts across both paid and organic channels
- Research and utilize SEM industry trends and competitive analysis to inform marketing strategy
Qualifications
You have:
- A BA/BS degree or equivalent practical experience
- 5+ years of direct search campaign management experience
- Experience working on SEM campaigns for international markets, including understanding market nuances when it comes to keyword, creative, and LP strategy
- Experience with A/B testing creative assets and different bidding strategies
- Adwords Certification
- Experience with Web Tracking and Attribution and/or basic SQL a bonus
Additional Information
At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources