Performance Marketing Manager - Europe

Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Square is looking for a seasoned performance marketer to play a critical role in bringing our mission of economic empowerment to Europe. From strategy development through execution and optimisation, your impact will be felt across demand generation efforts. Reporting to the Senior Manager of EU Marketing, you will take a strategic approach to performance marketing.

You will:

Lead performance marketing strategy including goal setting, channel allocation, creative strategy and measurement/optimization
Work with external agencies and internal partners who drive the activation/execution of individual performance channels (SEM, paid social, display/programmatic, etc.)
Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
Liaise with performance marketing experts in other regions to knowledge share and adopt best practice from other markets
Act as a business partner to internal teams such as product marketing, creative, finance and strategy
Build out tests to prove out hypotheses and recommend performance optimizations
Take principled risks to "find new winners" through channels, tactics and more
Communicate weekly performance and spend updates...focused on insight vs data
Contribute to strategic documents that help align multiple teams at Square
Provide impeccable financial stewardship to ensure budgets are grounded in sound data and strategy and forecast spend and performance with precision and efficiency

Qualifications

You have:

5+ years experience in performance marketing roles
Expertise across performance marketing channels, from SEM to paid social to data-driven display advertising (experience with affiliate programs and direct mail is a plus!)
Fluent in testing methodologies and related advantages and limitations
Excellence in project management.
Strong interpersonal skills that encourage partnership, promote enthusiasm, and foster strategic thinking

Even better:

Experience working across multiple European markets
Proficiency in multiple European languages
Experience with small business audiences is helpful
Experience with "above the line"/offline media channels including television and experiential

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources