Product Marketing Manager, Payments
- Full-time
Company Description
Job Description
We are looking for an experienced Product Marketing Manager to lead product marketing for payments in Europe. You will have responsibility to increase growth in existing markets, inform our international expansion strategy, and drive our go-to market strategy development and execution.
The payments PMM role at Square drives global growth in payments processing volume. We do this by identifying which customer segments we can serve, understanding these sellers' needs, and using those insights to directly influence our product roadmap. We determine product positioning and messaging, develop full-funnel growth strategies, and execute acquisition campaigns to grow our business. We collaborate with multiple teams to ensure we build the right products and reach the right customers, with the right messages, through the right channels, at the right time.
You will:
- Develop and Execute the marketing strategy for Square's products in European markets, with responsibility for all paid and organic marketing channels
- Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns for Square products
- Conduct surveys, interviews, and product usage analyses to learn who current and prospective customers are, what they need, how our products meet their needs, and what other alternatives exist in the market
- Partner with Product Management, Design and Engineering to establish the international product strategy and influence the product roadmap
- Ensure new products have been tested thoroughly in-market to set our local/regional partner teams up for success
- Measure marketing program performance and improve results through continuous testing
- Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention
Qualifications
You have:
- A BA/BS degree or equivalent practical experience
- 7+ years of professional experience, including business/growth strategy and marketing experience
- Competence in marketing fundamentals including customer insight development, pricing analysis and recommendations, and executing go-to-market campaigns
- Experience working with cross-functional teams (product, eng, design) to develop, launch, and scale a product; experience partnering with central creative and marketing teams to execute marketing campaigns
- Previous background in marketing to small business audiences
- Experience partnering with in-house or agency research teams to outline research needs and translate findings into applicable insights
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources