Programmatic Display Marketing Manager
- Full-time
Company Description
Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.
Job Description
Square is looking for a data-driven marketer with expertise in driving user acquisition growth through Programmatic Display advertising. As a member of the Growth Marketing team, you will drive profitable growth for Square Ecommerce by leading the strategy across one of our direct response channels. This is an excellent opportunity for someone who enjoys working in a collaborative, creative, and fast-growing business. You will report to a Lead within the Growth Marketing Team. Additionally, you have a desire to problem solve with teams like Analytics, PMM & Design to reach creative solutions.
You Will:
- Lead the direct response strategy and launch Square Ecommerce's programmatic campaigns end-to-end across multiple DSPs (DV360, Quantcast)
- Create testing roadmaps, media plans, traffic ads and improve campaigns with a focus on driving the best return on effort and investment
- Measure and prioritize testing plans in areas such as creative, audience segmentation, placement / network selection, and 3rd-party tool evaluation
- Negotiate and complete Private Marketplace (PMP), Data Management Platform (DMP) & direct deals
- Guide the creative development process using industry best practices in partnership with PMM & Design
- Synthesize findings into relevant insights to shape media plans and report on best practices with cross-functional teams
- Test new channels to promote incremental conversions and revenue for the business
- Develop relationships with our display partners to ensure we're following best practices and gaining access to relevant betas
- Stay current with advances in digital marketing, competitive landscape, and macro environment
Qualifications
- 5+ years of experience guiding growth through display and programmatic channels
- Direct experience in multiple DSPs (DV360, TradeDesk, Quantcast)
- Track record handling complex strategies, high campaign volume, large budgets and driving quantifiable results
- A firm grasp of data analysis, A/B Testing, and metrics driven (performance) marketing
- Familiarity with ad serving & tracking technologies
- Knowledge and interest in other marketing channels such as paid search, paid social, and video advertising
- Experience with multi-touch attribution and media mix models
- Passionate about marketing and keep up to date with industry trends and cutting edge technology solutions
- High level of autonomy, self-motivation, and resourcefulness
- Strong interpersonal skills that encourage partnership, promote enthusiasm, and foster strategic thinking
- Knowledge of Excel (can maintain complex spreadsheets) / Google Sheets and basic SQL
- Minimum BA/BS or equivalent practical experience
Additional Information
At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources