Hardware Product Marketing Manager

Full-time

Alternate Location: Oakland, United States

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

Role Location:

We want employees to reside where they feel most creative and productive. You will be part of a team that works across multiple international time zones. This position is based in the U.S. The majority of the team is based in the San Francisco Bay Area, but that is not a requirement for the role.

You Will:

Lead product marketing strategy for Square Readers, Square’s entry-level hardware products.
Partner with Product Management to identify future product opportunities and define a product roadmap incorporating customer insights and feedback from customer-facing teams.
Develop quarterly marketing plans to drive hardware sales, especially to newly activating sellers, and partner with channel teams to test and optimize return on marketing investment.
Conduct surveys, interviews and product usage analyses to understand target customer segments and use cases for your product and synthesize insights in a compelling way.
Be the expert in Square Readers’ product positioning, value propositions and foundational messaging to be used in product development and marketing campaigns.
Conduct pricing analysis, develop promotional strategy, measure performance and optimize through testing.
Oversee sales performance and product demand forecasts across countries and channels.
Develop data-driven lifecycle marketing to promote product growth and retention.
Review competitive offerings, helping our teams stay up to speed on the latest industry trends

Qualifications

You Have:

A BA/BS degree or equivalent practical experience
5+ years of professional experience, including 2+ years working in management consulting, product marketing, or growth marketing
Previous background in B2B or B2C marketing preferred, with experience in consumer technologies or financial services (exposure to small and medium business audiences a plus)
Strong quantitative analytical ability and familiarity with marketing analytics
Comfort managing cross-functional meetings and projects
Experience communicating with senior leadership and cross-functional teams
Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources