Product Marketing Manager

  • London, United Kingdom
  • Full-time
  • Current Square Employee?: Apply via go/jobs with your Square email.

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are hiring a Product Marketing Manager in our London office to accelerate the delivery and growth of Square products in the UK market. You will make a quantifiable impact on our business through leading the localization and go-to-market strategy and execution for new product launches. You will also use seller feedback, insights, and data analysis to advocate for feature improvements that enhance Square's existing product offering in the market. You will work with our product teams in the US and partner with local stakeholders to ensure the success of our products in the UK market. We are looking for someone who is customer-focused and excited about helping us better serve the small businesses who use our products.

You will: 

  • Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
  • Help our US-based product teams engage with the UK market and understand the experiences of the small businesses we serve
  • Partner with Product Management, Design and Engineering to ensure product strategy and feature roadmap support UK market needs
  • Review competitive offering and drive ongoing product differentiation
  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns
  • Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Develop data-driven lifecycle marketing strategies to increase product growth and retention
  • Track marketing program performance and optimize through continuous testing


You have: 

  • 6+ years professional experience
  • 5+ years working in strategy consulting, product marketing or growth
  • Background in B2C marketing
  • Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels
  • An understanding of product strategy, growth marketing, positioning and messaging, and cross-functional leadership experience
  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
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