Product Marketing Manager
- Full-time
Company Description
Job Description
We are hiring a Product Marketing Manager in our London office to accelerate the delivery and growth of Square products in the UK market. You will make a quantifiable impact on our business through leading the localization and go-to-market strategy and execution for new product launches. You will also use seller feedback, insights, and data analysis to advocate for feature improvements that enhance Square's existing product offering in the market. You will work with our product teams in the US and partner with local stakeholders to ensure the success of our products in the UK market. We are looking for someone who is customer-focused and excited about helping us better serve the small businesses who use our products.
You will:
- Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
- Help our US-based product teams engage with the UK market and understand the experiences of the small businesses we serve
- Partner with Product Management, Design and Engineering to ensure product strategy and feature roadmap support UK market needs
- Review competitive offering and drive ongoing product differentiation
- Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns
- Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
- Develop data-driven lifecycle marketing strategies to increase product growth and retention
- Track marketing program performance and optimize through continuous testing
Qualifications
You have:
- 6+ years professional experience
- 5+ years working in strategy consulting, product marketing or growth
- Background in B2C marketing
- Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels
- An understanding of product strategy, growth marketing, positioning and messaging, and cross-functional leadership experience
- Genuine interest in and curiosity in helping small businesses succeed
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources