Data Analyst, Ecommerce
- Full-time
Company Description
Job Description
This role will be focused on working with marketing to grow Global Square Ecommerce user acquisition and increase retention. The ideal candidate is self-driven and will leverage superb technical, communication, and problem-solving skills to drive analytically sound recommendations to efficiently drive growth. You will help evolve marketing attribution models, build marketing pipelines / dashboards, and optimize marketing and lifecycle campaigns across all channels. This role will challenge you to think strategically and contribute to high-level discussions across the organization.
You Will:
Partner with marketing managers, account managers, engineers, and strategy leaders while ensuring the right questions are being asked, solicit feedback, and iterate until you reach meaningful conclusions backed by solid analyses
Use SQL on a daily basis to develop data pipelines, write complex queries, and perform analyses
Solve problems, challenge assumptions, and expect to be faced with open-ended questions
Lead analytical analyses / projects such as funnel analysis, channel optimizations (SEM, Social, Display, Affiliates, Organic, SEO, Email), marketing attribution, and lead list opportunity sizing
Based on sound analyses, recommend user lifecycle campaigns to increase retention
Collaborate with business leaders across Square to develop marketing forecasts, build operational goals, and optimize investment spend
Define KPIs and build self-serve data visualization dashboards to monitor performance
Qualifications
You Have:
2+ years of marketing analytics experience
Fluency with data, analytics, and visualization technologies (e.g. SQL, Looker, and Python)
Deep understanding of marketing attribution models, retention, and LTV
Ability to present complex issues in a clear and concise manner
Creativity in developing new processes, analyses, and recommendations
Bachelor's degree or higher, preferably in a quantitative discipline (e.g., Statistics, Analytics, Econometrics, Mathematics or related field)
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources