Product Marketing Manager, Business Banking
- Full-time
- Alternate Location: Los Angeles, United States
Company Description
Job Description
The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels at the right time.
We are looking for you to join Square’s Business Banking team as a Product Marketing Manager. We are building new tools to help small businesses manage their cash flow and we are looking for someone who is keen on building and bringing new products and features to market globally. You have a passion for understanding our sellers and representing their voice in product discussions, knowledge of product strategy and positioning, and experience with cross-functional coordination to scale products.
You will:
Be the trusted voice of sellers by surfacing insights to shape the product direction and marketing messaging
Establish the ideal customer profile and identify target customers, their needs, and how products will meet those needs
Review FinTech and neo-bank competitive offerings and drive ongoing differentiation
Evolve the product positioning and messaging hierarchy as functionality changes
Partner with product management, design and engineering to inform the , roadmap and success metrics for related products and experiences, ensuring product market fit and long-term lifecycle management
Execute experimentation from ideation to implementation and management of campaigns that improve growth for Business Banking, partnering with product, engineering, data, design, legal, creative, copy, channel managers, and marketing operations
Support international product launches with research, positioning, and go-to-market channel planning and execution.
Manage the relationship with internal and external creative teams to develop clear and unique marketing collateral across channels
Create data-driven hypotheses for optimizing marketing performance and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
Qualifications
You have:
A BA/BS degree
2+ years of business strategy or marketing experience with preference for experience in product marketing, go-to-marketing, analytics, consulting or other related field
Experience working and communicating cross-functionally with product management, engineering, analytics, design, marketing channel specialists, or creative to grow products
Experience deriving seller insights through quantitative and qualitative methods
Experience executing go-to-market plans
Experience marketing to small businesses preferred
Experience with marketing automation platforms (Iterable, Marketo, Hubspot, or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange), and analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst) a plus
Spanish language capability preferred
Genuine interest in and curiosity about Payments and Fintech
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources