International SEO Manager

  • Tokyo, Japan
  • Full-time
  • Alternate Location: Melbourne, Australia

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

We are looking for an International SEO Manager APAC to join our growing global Square SEO team. As the first SEO team member in APAC you will develop a unified and comprehensive SEO strategy for Square's international markets, with focus on Japan and Australia. You will lead SEO content strategy, identify opportunities for organic growth, and implement technical programs and requirements. You will have a technical and content production background, and must be bilingual in English and Japanese, with experience working in the Japanese market. You will educate internal Square team members about all aspects of Search Engine Optimization and have experience driving these programs in large organisations. You will report to the SEO Lead in San Francisco. You can be based in Japan or Australia, and can work from home.

You will:

  • Work with the Square SEO team and international partners to identify new opportunities to grow our global organic search channel in Japan and Australia.

  • Build a long term strategic roadmap for Japan and Australia to help achieve growth for Square.

  • Track the impact of SEO and content programs, creating and delivering recurring progress reports.

  • Work with colleagues in multiple global regions to develop agreement and prioritisation for SEO projects.

  • Coordinate technical SEO efforts and communicate technical SEO aspects to non-technical partners.

  • Work with Product and Engineering teams to implement best practice SEO processes throughout Square.

  • Regularly report to SEO and International Leads, ensuring SEO milestones and goals are met.


You have:

  • Experience developing SEO programs and improving Organic Search performance for online businesses with websites that have multiple country locations and languages.

  • The ability to work with Japan-based customers in Japanese (writing and phone), and global Square colleagues in English (reading, writing and video meetings).

  • Experience with QA, localised copy and content and semantic content optimisation practices.

  • Data analytics and Excel / Google Sheets experience (ou frequently use vlookups, sumifs, sumproduct type formulas).

  • Knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay up-to-date with news and trends in SEO and online marketing.

  • Experience working with multiple SEO suites/tools: Searchmetrics, seoClarity, DeepCrawl, Majestic, Screaming Frog, ahrefs.

  • Familiarity with SEO analytics tools such as Google/Bing Webmaster Tools, Google Analytics, Looker.

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources