SEO Manager

  • Melbourne VIC, Australia
  • Full-time
  • Alternate Location: Sydney, Australia

Company Description

Our mission is simple: we want to help people everywhere start, run and grow a business. We’re a fast-moving global fintech company building the tools entrepreneurs need to simplify and streamline their business. Square’s powerful ecosystem of tools includes everything from accepting card payments and invoicing to e-commerce, data reporting, loyalty programs and managing inventory, locations or customers. 

Now supporting millions of businesses worldwide, Square is recognised as a leader in innovation, rated in the top 10 of Fast Company’s 2019 World’s Most Innovative Companies list. As we continue to expand globally, we are looking to drive that innovation further by scaling our smart, dedicated and passionate workforce in new markets. Square was founded in 2009 by Jack Dorsey and Jim McKelvey and is headquartered in San Francisco, with offices now operating across the United States, Canada, Japan, the UK, Ireland and Australia.

Job Description

We are looking for an SEO Manager to join our growing global Square SEO team. As the first SEO team member in APAC you will develop a unified and comprehensive SEO strategy for Square's international markets, with focus on Australia. You will lead SEO content strategy, identify opportunities for organic growth, and implement technical programs and requirements. You will have a technical and content production background, with experience working in the Australian market. You will educate internal Square team members about all aspects of Search Engine Optimization and have experience driving these programs in large organisations. You will report to the SEO Lead in San Francisco. You will be based anywhere in Australia, and can work from home.

You will:

  • Work with the Square SEO team and international partners to identify new opportunities to grow our global organic search channel in Australia.

  • Build a long term strategic roadmap for Australia to help achieve growth for Square.

  • Track the impact of SEO and content programs, creating and delivering recurring progress reports.

  • Work with colleagues in multiple global regions to develop agreement and prioritisation for SEO projects.

  • Coordinate technical SEO efforts and communicate technical SEO aspects to non-technical partners.

  • Work with Product and Engineering teams to implement best practice SEO processes throughout Square.

  • Regularly report to SEO and International Leads, ensuring SEO milestones and goals are met.


You have:

  • Experience developing SEO programs and improving Organic Search performance for online businesses with websites that have multiple country locations and languages.

  • Experience with QA, localised copy and content and semantic content optimisation practices.

  • Data analytics and Excel / Google Sheets experience (you frequently use vlookups, sumifs, sumproduct type formulas).

  • Knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay up-to-date with news and trends in SEO and online marketing.

  • Experience working with multiple SEO suites/tools: Searchmetrics, seoClarity, DeepCrawl, Majestic, Screaming Frog, ahrefs.

  • Familiarity with SEO analytics tools such as Google/Bing Webmaster Tools, Google Analytics, Looker.

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources