Lead Generation Manager, Marketing

Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The UK Square Marketing team works to acquire new Square sellers through end-to-end digital acquisition and via our sales team. We’re looking for a lead gen expert to build strategies and campaigns to improve our automated onboarding of small businesses through email and content marketing, and fill our sales team pipeline with strong leads from larger businesses. You will build a robust lead gen programme for the UK business. You’ll manage a database of prospective leads, and use this database to build always-on and ad-hoc lead generation and nurturing campaigns that achieve Return on investment for Square. You will identify and nurture merchants that convert into Square customers. Reporting to the UK Head of Marketing, you will play an important role in a growing team.

You will:

Work with the sales team and data analysts to design a lead generation strategy, plan and tactics for the UK market
Advise on requirements for long-term growth, including resourcing / investment requirements
Help our sales team to be as effective as possible in both their inbound and outbound efforts, with the objective of increasing efficiency and maximising ROI, including advising on collateral, audience segmentation, targeting and new opportunities for growth
Work with Product, Content, Sales and SEO specialists to ensure our creative briefs, website and social content, creative assets, campaign landing pages, emails, collateral and experiential activity fits within the overarching lead gen strategy and achieves value for the business
Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI
Develop automated and one-off campaigns to nurture leads down the conversion funnel
Be an expert in marketing automation best practice, lead form creation, email marketing and gated content
Ensure all leads are tracked and managed via a marketing automation platform; nurture high-value leads until they are qualified for our sales team
Measure and analyse campaign performance to inform ongoing marketing strategy, aligning with our global reporting approaches

Qualifications

6+ years’ experience in relevant sales / business development / marketing roles
The ability to analyse a marketing funnel and identify the best opportunities for growth
A strong understanding of marketing automation systems
An eye for design and a solid understanding of the value of content marketing
Experience utilising lead gen activity to capture and put to use relevant audience data in a GDPR compliant way
Experience balancing projects and making sound strategic decisions on the best way forward
First-hand, in-depth experience with Marketo, Salesforce, and marketing operations
Leadership experience

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Flexible time off
Learning and Development resources