Strategy & Planning Analyst, Marketing Analytics

Full-time

Company Description

Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more. We’re working to find new and better ways to help businesses succeed on their own terms—and we’re looking for people like you to help shape tomorrow at Square.

Job Description

The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, making recommendations to increase revenue and improve spend, and measuring the impact of marketing campaigns. The Strategy & Planning analyst is a hybrid of traditional jobs in data analytics, strategy & planning, and financial analysis. You will join our motivated team of Marketing Analysts and support our global marketing teams in tracking and optimizing our marketing spend across channels. You will analyze business performance, synthesize insights, and develop relevant strategies to increase our marketing investments. You will work with numerous partner teams: Marketing, Finance, Sales operations, or Data science.

You Will:

Support strategic decision-making, which will include analytical projects such as financial modeling and channel performance measurement
Define and report on essential metrics for marketing performance and analyze trends and product launches
Mine data from databases and use it to predict short-term and long-term trends for making financial and capital reallocation decisions
Perform deep dive analysis into specific marketing channels to understand the conversion funnel and its causes and provide optimization recommendations
Develop performance indicators and benchmarks, monitor and communicate trends and analyze unexpected variances
Work with channel partners on marketing performance analysis to inform investment decisions
Collaborate with business leaders across Square to develop financial forecasts, build operational goals, and optimize investment spend

Qualifications

You Have:

3-5 years of experience working in finance, management consulting, marketing, or business
Experience working with a marketing department with a understanding of marketing strategy
BA/BS degree in Economics or a related field
Good knowledge of relational databases and SQL
Expert-level skills in Excel
Comfort working with large datasets and solving ambiguous problems
Excellent attention to detail and strong strategic mindset
Excellent communication skills when explaining technical matters to less technical co-workers
Creativity in developing relevant analysis and recommendations
A high degree of motivation to go above and beyond the task at hand
Comfort working in a fast-paced, matrixed organization, with multiple partners across time zones

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Flexible time off
Learning and Development resources