Strategy & Planning Analyst, Marketing Analytics
- Full-time
Company Description
Job Description
The Marketing Analytics team at Square is responsible for marketing technology and data infrastructure, making recommendations to increase revenue and improve spend, and measuring the impact of marketing campaigns. The Strategy & Planning analyst is a hybrid of traditional jobs in data analytics, strategy & planning, and financial analysis. You will join our motivated team of Marketing Analysts and support our global marketing teams in tracking and optimizing our marketing spend across channels. You will analyze business performance, synthesize insights, and develop relevant strategies to increase our marketing investments. You will work with numerous partner teams: Marketing, Finance, Sales operations, or Data science.
You Will:
- Support strategic decision-making, which will include analytical projects such as financial modeling and channel performance measurement
- Define and report on essential metrics for marketing performance and analyze trends and product launches
- Mine data from databases and use it to predict short-term and long-term trends for making financial and capital reallocation decisions
- Perform deep dive analysis into specific marketing channels to understand the conversion funnel and its causes and provide optimization recommendations
- Develop performance indicators and benchmarks, monitor and communicate trends and analyze unexpected variances
- Work with channel partners on marketing performance analysis to inform investment decisions
- Collaborate with business leaders across Square to develop financial forecasts, build operational goals, and optimize investment spend
Qualifications
You Have:
- 3-5 years of experience working in finance, management consulting, marketing, or business
- Experience working with a marketing department with a understanding of marketing strategy
- BA/BS degree in Economics or a related field
- Good knowledge of relational databases and SQL
- Expert-level skills in Excel
- Comfort working with large datasets and solving ambiguous problems
- Excellent attention to detail and strong strategic mindset
- Excellent communication skills when explaining technical matters to less technical co-workers
- Creativity in developing relevant analysis and recommendations
- A high degree of motivation to go above and beyond the task at hand
- Comfort working in a fast-paced, matrixed organization, with multiple partners across time zones
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Flexible time off
- Learning and Development resources