Product Marketing Lead at Square

  • San Francisco, CA, USA
  • Full-time
  • Alternate Location: New York, United States
  • Current Square Employee?: Apply via go/jobs

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Product Marketing Lead/ Sr. Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products and to drive growth and usage of the various products within the overall portfolio. We are looking for creative, results-oriented, data-driven marketers to join Square.

By applying to this Product Marketing role at Square you’ll be considered for roles on the following teams: Point of Sale, Payments, Developers Platform, Hardware, Capital and eCommerce.

We have the following roles open: 

Senior Product Marketing Manager, Business Banking

Senior Product Marketing Manager, Square Point of Sale

As a PMM on one of these teams, you’ll play a critical role in executing growth and marketing strategies to help the team accomplish their goals. The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. They should also possess exceptional analytical and communication skills.

You will:

  • Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage

  • Partner and collaborate with Product Management, Design and Engineering to define the product strategy and feature roadmap

  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns

  • Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel

  • Develop and implement data-driven lifecycle marketing strategies to drive product growth and retention

  • Track marketing program performance and optimize through continuous testing

  • Review competitive offering and drive ongoing differentiation

  • Work closely with Product Marketing leadership to lead cross-functional initiatives


You have:

  • A BA/BS degree or equivalent practical experience

  • 8+ years professional experience

  • 5+ years working in product marketing, growth or lifecycle marketing; strategy consulting background a plus

  • Background in B2C marketing, preferably with prior experience delivering growth in consumer tech or SMB tech

  • Experience in paid marketing channel strategy to drive acquisition and awareness

  • Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels

  • Strong quantitative analytical ability and excellent written and oral communication skills

  • Comfort in a face-paced, entrepreneurial, start-up environment

  • Genuine interest in and curiosity in helping small businesses succeed

  • MBA Preferred

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.