SEO Marketing Manager
- Full-time
Company Description
Job Description
Square is looking for a SEO Marketing Manager to join our growing marketing and acquisition team. This role will be responsible for overseeing the organic growth and visibility for several key Square products--working to identify key opportunities and ensure strong performance of all owned initiatives. Candidates should have strong SEO experience, with a proven ability to unify cross-functional teams to drive exponential organic growth. Candidates should thrive in a fast-paced dynamic environment, possesses strong communication skills, and is quick to take initiative.
You will:
Drive high-volume organic search growth for key emerging Square Products
Plan and execute SEO programs, including (but not limited to) opportunity analysis, campaign planning, audits and management
Provide tactical SEO recommendations for new product launches, website updates and international expansions, work on implementation in cross-functional teams
Identify and implement forward-facing opportunities and tactics that exponentially grow our search visibility
Help advocate for SEO best practices and adoption by core cross-functional teams, including content, front-end engineering, and creative teams
Monitor Organic Search performance of Square and top competitor sites for all owned products
Qualifications
You have:
4+ years of professional experience in SEO (preferably in-house SEO in e-commerce / online retail), with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses
Understanding of semantic content optimization best practices at scale
Deep knowledge of technical SEO best practices and optimizations
A proven track record of developing and managing SEO initiatives and delivering effective results
Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and online marketing
Some experience implementing successful large-scale SEO initiatives, including external link building, site architecture and international localization
Ability to work cross-functionally with content, design, communications and product teams to drive SEO programs forward in a highly-effective manner
Expertise in managing SEO projects, roadmap and reporting to ensure SEO fixes are being shipped accordingly
Understanding of critical SEO analytics and research platforms (e.g. Google & Bing Webmaster Tool, Google Analytics, Google Adwords Keyword Tool etc.), as well as familiarity with various third party SEO analytics solutions such as Brightedge, SEOClarity, Moz, Ahrefs, SEMrush etc.
Bachelor's degree in a related field