Content, Social and Lead Generation Manager
- Melbourne, Australia
Our mission is simple: we want to help people everywhere start, run and grow a business. We’re a fast-moving global fin-tech company building the tools entrepreneurs need to simplify and streamline every business process, from accepting card payments and online invoicing to inventory management, real-time analytics, employee management, and powerful data reporting. Now supporting millions of businesses worldwide, Square is recognized as a leader in financial technology, currently rated third in Fast Company’s 2018 edition of the World’s Most Innovative Companies. As we continue to expand globally, we are looking to drive that innovation further by scaling our smart, dedicated and passionate workforce in new markets. Square was founded in 2009 by Jack Dorsey and Jim McKelvey and is headquartered in San Francisco, with offices now operating across the United States, Canada, Japan, the UK, and Australia.
Square is looking for a strategic, creative and results oriented marketer to join our Melbourne based team.
This is a multifaceted role with scope to grow. You will oversee the Square editorial and social content -- managing the production and writing of all content with an emphasis on SEO. You’ll also drive pipeline growth and the implementation of a lead generating programs, including lead generation operations, including database management, email and syndication programs and landing page development.
Oversee Square’s TownSquare Blog and all other owned educational content
Be @SquareAU on social media—Twitter, Facebook, Instagram
Own Square’s social + editorial calendar
Report analytics regularly, helping drive quarterly goals and grow channel benchmarks
Drive and optimise performance of Square’s owned marketing channels
Grow our community and engage with Square sellers on these channels
Work closely with SEO, Marketing and Communications to define and drive product and educational narratives
Monitor Organic Search performance of Square and top competitor sites
Partner with our analytics team to create and deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts
Develop the tactical lead generation strategy and then create and implement measurable marketing programs that drive demand for our product - through to marketing qualified leads, pipeline and results reporting.
Develop case studies featuring influential businesses for marketing and sales enablement.
Expand promotional channels for our content through advertising, publisher networks, syndication, blogger outreach, partner marketing etc.
Help measure and analyse campaign performance to inform ongoing marketing strategy
3 - 5+ years experience in a related field
Experience in social media, editorial and strategic content marketing, with a focus on demand generation, database marketing, content marketing, or marketing programs
A love of writing and content production with an eye for detail; down to the last character, image crop, and line break
Experience with content management and analytics platforms
Working knowledge of SEO best practices, search engine algorithms and ranking strategies and passion to stay abreast of news and trends in SEO and online marketing
An energetic and willing attitude
A love of data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them
Experience working cross-functionally with creatives, engineers, analysts and product managers
Experience with demand generation programs (email marketing, drip nurture campaigns, online advertising, content syndication etc.)
Working knowledge of Marketo, Salesforce
- Experience in B2B marketing, with exposure to both small & medium-size businesses
- Marketo and Salesforce experience
- HTML & CSS
- An eye for well-designed emails and landing pages
Your Application Should Include:
- A description of yourself in a single tweet
- Related links (website/portfolio, Twitter, Instagram, LinkedIn, Facebook, etc.)
Work Environment & Benefits:
- Private insurance coverage for you and eligible dependents
- Monthly gym stipend
- Daily meal allowance
- Progressive startup office environment centrally located within the Melbourne CBD