Senior Brand Strategist

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

We are looking for a Senior Brand Strategist to join Square’s growing Global Brand Team, a team of Brand Marketers, Brand Strategists, and Brand Insights experts.

Job Description

You will be part of the team that’s redefining how the world thinks about Square. You will do this by laying a strategic foundation for the Square brand, building self-serve tools like guidelines, how-tos, and templates, and championing the brand internally.

You will help define the brand and how we use it across a range of dimensions globally—storytelling and messaging, tone of voice, naming, design, and experience. These principles will help make the brand distinctive and recognizable externally. 

You will monitor brand health metrics and competitive moves to help keep the brand focused yet fresh. You will help your colleagues understand the brand, be inspired by it, and use it.

Here are a few of the projects you would either lead or collaborate on:

  • Visual System: Collaborate with and support our creative team as we audit, explore, and redefine Square’s visual look and feel to make it authentic and distinctive 

  • Brand Architecture: Help external audiences understand Square's offering better by defining visual and verbal relationships between products, services, and programming

  • Guidelines: Co-create guidelines and other self-serve tools that explain the brand’s “why” (rationale behind brand decisions) and “how” (what colleagues and partners need to know to use it)

  • Messaging: Develop and apply messaging frameworks so we tell a consistent story 

  • Voice: Collaborate with copywriters, content strategists, and marketers to define and infuse our brand voice in all of our writing

  • Research: 

    • Monitor brand health metrics and collaborate with our Brand Insights colleagues to build a plan to improve them

    • Collaborate with Brand Insights to identify, design, and analyze additional brand research, e.g., testing brand relationships or visual design; message testing by segment

    • Be our in-house expert on competitor brand moves 

  • Briefings: Communicate brand strategy through inspiring and actionable briefs to bring the brand to life externally (e.g., the website, marketing campaigns, events)

  • Hands-on problem solving: Help colleagues understand and use brand strategy tools; identify creative, on-brand solutions that accomplish their objectives

  • Broad scale training: Develop a variety of ways to make it easy for any Square employee to get inspired by our brand and use it—from in-person workshops to tutorial videos to branded culture initiatives


About you:

  • You’ve always considered yourself both a right-brain and left-brain person—you blend creative thinking with analytical rigor

  • You are passionate about branding and want to learn from industry experts

  • You’re excited to be a champion for our customers, rooting for entrepreneurs and small business owners 

  • You’re a natural storyteller, using language that captures people’s attention and imagination

  • You’re savvy with numbers and enjoy supporting a storyline with data

  • You bring a can-do positive spirit to everything you do

  • You know how to move quickly without compromising quality

  • You’re ambitious and want to be part of something big

  • You naturally take a global-first mindset

  • Cross-team collaboration? You can’t imagine working any other way


  • BA/BS degree or equivalent

  • Minimum 5-7 years of experience in brand strategy (on the consulting/agency side and/or in-house)

  • Fantastic writing skills (e.g., storytelling, messaging, brand guidelines copy)

  • Strong interpersonal skills to work with customers and colleagues across the organization

  • Comfort with interpreting research findings—qualitative and quantitative—into actionable learnings and implications 

  • Ability and willingness to conduct qualitative research (e.g., 1:1 interviews, small workshops) with colleagues and customers

  • Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once

  • Curiosity and willingness to constantly learn 

  • Experience in technology a plus

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources