Direct Mail & Affiliates Marketing Manager
- Full-time
Company Description
Job Description
Square is looking for an extraordinary performance marketer to help drive new user growth through Direct Mail and Affiliates Marketing channels. As a member of the performance marketing team, you’ll be owning strategy, execution, and vendor relationships for both channels, working with cross functional internal teams to support Square core payments business, and SaaS products. You will be reporting on performance results and providing actionable next steps on your channels to internal stakeholders on a regular basis.
Across both Direct Mail and Affiliates Channels, you will:
Lead marketing strategy and execution of each channel with the end goal of driving new high value customers for all Square product lines
Manage $$MM budgets and own annual revenue forecasts for each channel
Continuously optimize and developing A/B tests within each channel to improve creative and targeting efficiency
Create and deliver performance reports on paid marketing channels, providing actionable insights for senior management and stakeholders, and collaborate on monthly and quarterly marketing progress reviews
Collaborate with multiple internal teams (creative, analytics, and data science) to continuously improve upon channel performance KPIs
Specific to Direct Mail, you will:
Manage relationships with external vendors (list rental brokers, printers and mail shops) in addition to scoping new vendors to improve channel efficiencies
Test and monitor mail drop performance and adjust strategy based on performance
Work closely with the Data Science team to optimize our models for target audience selection
Specific to Affiliates, you will:
Work with our affiliates agency to scale our program and drive growth in affiliate traffic and business revenue
Evaluate commission structure to ensure affiliate partners are incentivized based on key business goals
Qualifications
BA/BS with 4+ years of relevant marketing experience
2+ years of experience in direct mail and affiliates marketing, directly managing campaigns and analyzing results
Strong analytical skills to evaluate channel performance, deep dive into the root cause of performance fluctuations, and come up with an actionable plan
Others who have worked with you describe you as: self-driven, accountable, solutions-oriented.
Work well cross functionally and able to collaborate with multiple internal teams on optimizing channel performance
The ability to summarize results into actionable recommendations for senior executives
Effectively manage agency relationships
Prior financial services industry or b2b experience is a plus
Prior experience and knowledge of SQL and Looker is a plus