Senior Product Marketing Manager, Square Capital

  • San Francisco, CA
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, and helping the ice cream shop pay its employees. And, with Square Capital, we have extended over $1 billion in funding to our sellers, helping them manage their cashflow and making it easy to invest in and grow their business. Let’s shorten the distance between having an idea and making a living from it. And make it easier for customers to shop and pay at their favorite businesses. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

We’re looking for a strategic, results-oriented, and experienced marketer to lead marketing for one of our rapidly growing products within Square Capital.  

The Senior Product Marketing Manager champions the voice of the customer when developing and marketing our products. This person ensures that the right customers are getting the right message, about the right products for them, through the right channels, at the right time. This is a highly collaborative role that will partner across functions including product, engineering, data, sales, customer success, and design to take our lending products to the next level. This person will also directly manage a small team.

The ideal candidate will have a solid understanding of product strategy, branding, B2B marketing, cross-channel acquisition (paid and unpaid), and sales enablement, and have a track record of strong cross-functional coordination. This person should also possess exceptional leadership, analytical, and communication skills.

You will:

  • Identify our target audience and segment the population

  • Understand and have a deep empathy for our customers’ pain points and needs through qualitative and quantitative research, and develop solutions to meet those needs. Ensure that the voice of the customer is always represented in every customer product and marketing experience

  • Work closely with product managers, engineers, and other team leads to identify impactful product opportunities and prioritize efforts

  • Drive go-to-market strategies - including product positioning, value propositions, key messaging, marketing channels, and budgets - across the customer journey to convert, grow, and retain our customers

  • Own the metrics. Work with our Data Analytics team to track and report out on KPIs, measure performance, and identify optimization opportunities

  • Partner closely with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement

  • Collaborate with our designers and copywriters to develop clear, compelling, and differentiated marketing collateral across channels

  • Develop and execute upon strategic quarterly marketing plans for sustained product growth

  • Support cross-functional marketing team initiatives


You have:

  • A BA/BS degree; MBA a plus

  • 8+ years professional experience

  • 4+ years working in a marketing capacity. Preference for experience designing go-to-market strategies for product launches.

  • Strong quantitative ability, and excellent written and oral communication skills

  • Comfort in a face-paced, entrepreneurial, start-up environment

  • Previous background in B2B marketing preferred

  • Prior experience in fintech, lending, financial services, ecommerce, or retail services a plus

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources