Senior Product Marketing Manager

  • Toronto, Canada
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

We are hiring a Product Marketing Manager in our Toronto office to accelerate the delivery and growth of Square products in the Canada market. You will have an opportunity to make quantifiable impact on our business through leading the localization and go-to-market strategy and execution for new product launches. You will leverage seller feedback, insights, and data analysis to advocate for feature improvements that enhance Square’s existing product offering in market. This is an extremely cross-functional role that will involve collaborating with our product teams in the US as well as partnering with local stakeholders to ensure the success of our products in Canada. We are looking for someone who is customer focused, hard working, and excited about helping us better serve the small businesses who use our products.

The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. They should also possess exceptional analytical and communication skills.

You will:

  • Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage

  • Help our US-based product teams engage with the Canada market and understand the experiences of the small businesses we serve

  • Partner and collaborate with Product Management, Design and Engineering to ensure product strategy and feature roadmap support Canada market needs

  • Review competitive offering and drive ongoing product differentiation

  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns

  • Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel

  • Develop and implement data-driven lifecycle marketing strategies to drive product growth and retention

  • Track marketing program performance and optimize through continuous testing

  • Roll up your sleeves, no task is too small


You have:

  • A BA/BS degree or equivalent practical experience

  • 8+ years professional experience

  • 5+ years working in strategy consulting, product marketing or growth

  • Background in B2C marketing, preferably with prior experience delivering growth in consumer tech or SMB tech

  • Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned/ earned channels

  • Strong quantitative analytical ability and excellent written and oral communication skills; bi-lingual French English a plus

  • Comfort in a face-paced, entrepreneurial, start-up environment

  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.