Senior Product Marketing Manager

  • San Francisco, CA
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

The Sr. Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customers voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products for our audiences, and to drive growth and usage of the various products within the overall portfolio.

We are looking for a strategic and creative marketer to join Square as a Sr. Product Marketing Manager on the Services team. The Services team delivers products that empower all service-based business owners to succeed by addressing their most critical and unique struggles. Today, those products include Invoices, Appointments and Virtual Terminal. Our customers love our products because they are well designed, easy to use, and integrated with the rest of their business operations and Square. We are a full stack team, spanning across product, design, product marketing, engineering, operations and growth. As a Sr. PMM on the team, youll play a critical role in driving product and marketing strategies to help the team accomplish our goals.

The ideal candidate will have a solid understanding of product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skills.

You will:

  • Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company

  • Partner with Product Management to develop product strategies and roadmaps

  • Develop marketing strategies to accelerate growth of Services products among target audiences

  • Lead go-to-market strategies, including key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel

  • Own growth of products across the customer lifecycle, from driving awareness and acquisition through retention and winback

  • Review competitive offerings and drive ongoing differentiation

  • Offer creative problem solving and analytical reasoning

  • Work closely with Product Marketing leadership to support cross-functional initiatives


You have:

  • A BA/BS degree or equivalent practical experience

  • 8+ years professional experience

  • 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience

  • Previous background in B2C marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences

  • Experience working with product teams to define product strategy

  • Strong quantitative analytical ability and excellent written and oral communication skills

  • Comfort in a face-paced, entrepreneurial, start-up environment

  • Genuine interest in and curiosity in helping small businesses succeed

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.