Digital Content Strategist, UK

  • London, United Kingdom
  • Full-time

Company Description

We believe the economy is better when everyone has access. When everyone has room to grow. No one should be left out because the cost is too great or the technology too complex. We started with a little white credit card reader but haven’t stopped there. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a highly motivated, strategic, data-driven, and experienced Web Strategist to join our growing UK marketing team.  As an expert in this area, you will own the UK website experience and work with business stakeholders, creatives, SEO, and developers to create compelling, effective, and innovative online experiences that result in remarkable, impactful experiences for our sellers.

You will be responsible for managing, understanding, and driving success metrics (conversion, revenue, task completion, customer satisfaction, and others) for the most impactful areas of

Youll do this through a data-driven process (quantitative and qualitative) of experimentation, building and executing a road map of hypothesis-driven tests to improve the overall website experience for all visitors. This role is a chance to to be resourceful, creative, data-driven and to both own ideation and execution.

You will:

  • Own the overall UK website experience and drive ongoing tests and improvements to the customer experience with an eye towards performance and conversion, while remaining true to Squares brand

  • Build and execute against a roadmap of testing and optimisation experiments

  • Consistently communicate the results and implications of ongoing redesign / test results to a wide audience, including senior stakeholders

  • Be comfortable using content management systems and customer experience optimisation software

  • Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience

  • Work alongside Insights to lead customer-based research requirements as needed

  • Manage agencies and/or external resource as necessary for larger-scale redesigns or rebuilds

  • Partner with the wider marketing team on creative and copy to ensure brand consistency across all channels

  • Stay aligned with US web strategy team on global testing best practices and leverage learnings where applicable

  • Drive long-term Web strategy by balancing data, technology, design, and customer needs


Our Web Strategist will be a self-starter with deep analytical and strategic capabilities, and demonstrate an ability to work collaboratively. They will possess strong intellectual curiosity, and a passion for achieving practical business impact. Successful candidates will have exceptional interpersonal skills, initiative, and integrity.

You have:

  • A BA/BS degree or equivalent practical experience

  • 4+ years' experience in relevant marketing, site merchandising or product management experience with a deep understanding of web standards and optimisation

  • Proven capabilities in identifying target audiences and driving website experiences that engage, inform, and motivate as well as optimising websites, landing pages, and the overall user funnel

  • Experience with managing budgets, reporting on performance, and presenting to senior leaders

  • Strong analytical skills and data-driven thinking

  • Working knowledge of front-end and back-end web development and the design limitations and capabilities of both

  • The ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives

  • Excellent writing and communication skills and a keen visual sense


Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Privacy Policy