Brand Marketing Manager

  • Tokyo, Japan
  • Full-time
  • Position open to remote: Yes

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a strategic, creative and results-oriented marketing member to own our Brand Marketing effort in Japan. Brand Marketing Manager Japan ensures that the right customers are getting the right brand message, through the right channels at the right time. You will be responsible for developing overall brand strategy for Square products and executing it to build Square Brand and to increase product awareness/usage in the market.

The ideal candidate will have a passion for representing our sellers voice through branding while having strong understanding of product strategy and positioning, and a track record of cross-functional coordination to launch brand campaigns from social to ATL. They should also possess a breadth of functional experience in client management, partnerships, and demonstrate strong execution capability.

You will:

  • Define the strategy, roadmap and success metrics for Square Japan brand

  • Be the trusted voice of sellers by surfacing qualitative and quantitative insights to shape the product direction and brand messaging

  • Coordinate with stakeholders in headquarter to deliver global brand message

  • Collaborate with Marketing channels, PR, analytics, sales and support to develop cross-functional effort.

  • Identify target customers, their needs, and how Square brand will meet those needs


You have:

  • BA/BS degree or equivalent practical experience. 

  • 5+ years of brand marketing experience. Experience in B2B branding is a plus.

  • Experience in communicating with senior executives and internal stakeholders, and influencing cross-functional team

  • Strong quantitative analytical ability and excellent written and verbal communication skills both in Japanese and English

  • Comfort in a fast-paced, entrepreneurial, start-up environment

  • Genuine interest in and curiosity about Technology, Small Business and Finance

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.